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Events / QuadAlliance for Holographic...
Tech Strategic alliance

QuadAlliance for Holographic Windshield Displays

Analysis based on 15 articles · First reported Feb 03, 2026 · Last updated Feb 03, 2026

Sentiment
70
Attention
4
Articles
15
Market Impact
Direct
Live prominence charts, article sentiment distribution, and event development timeline available on the NewsDesk Dashboard
Market Impact

The formation of the QuadAlliance is expected to positively impact the automotive and technology markets by accelerating the industrialization of holographic windshield displays. This innovation could lead to new revenue streams and competitive advantages for the involved entities, particularly Hyundai Mobis, and potentially influence the broader automotive supply chain.

Automotive Technology Manufacturing
Event Summary

Beiersdorf===Tesa SE, Zeiss, Saint-Gobain===Saint-Gobain Sekurit, and Hyundai Mobis have formed a 'QuadAlliance' to develop and industrialize automotive holographic windshield displays (HWD). This alliance aims to create a one-stop solution covering the entire value chain, from concept design and holographic optical element (HOE) mastering to windshield lamination and human-machine interface (HMI) integration. The partners plan to initiate series production by 2029, addressing the industry's demand for advanced display and infotainment formats. This collaboration is set to transform automotive windshields into transparent, interactive information interfaces, offering benefits like ultra-large, high-transparency displays, unmatched design freedom, superior brightness, and enhanced safety. Each entity contributes specialized expertise: Zeiss in holography, Beiersdorf===Tesa SE in film replication, Saint-Gobain===Saint-Gobain Sekurit in glazing systems, and Hyundai Mobis in HMI and PGU technology.

Key Actions
100 Beiersdorf===Tesa SE formed a strategic alliance
100 Zeiss formed a strategic alliance
100 Saint-Gobain===Saint-Gobain Sekurit formed a strategic alliance
100 Hyundai Mobis formed a strategic alliance
Entities Involved
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Hyundai Mobis
Hyundai Mobis is a crucial partner in the QuadAlliance, specializing in advanced HMI and system integration, delivering exceptional display performance with PGU technology. This initiative positions Hyundai Mobis at the forefront of automotive display innovation.
Importance 95 Sentiment 80
subs
Beiersdorf===Tesa SE
Beiersdorf===Tesa SE is a key member of the QuadAlliance, contributing its expertise in process and material innovation for reliable and precise mass replication of holographic films. This alliance is expected to enhance Beiersdorf===Tesa SE's market position in advanced adhesive solutions for the automotive industry.
Importance 90 Sentiment 75
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Zeiss
Zeiss brings 40 years of holography expertise and lithography know-how to the QuadAlliance, providing optical design and master development of holographic film. This collaboration strengthens Zeiss's role in cutting-edge optical technologies for automotive applications.
Importance 85 Sentiment 70
subs
Saint-Gobain===Saint-Gobain Sekurit
Saint-Gobain===Saint-Gobain Sekurit, a leader in glazing systems, is responsible for seamlessly integrating holographic films into windshield glass within the QuadAlliance. This partnership expands its offerings in innovative automotive glass solutions.
Importance 80 Sentiment 65
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Zeiss (company)
Zeiss (company) contributes its world-class optical technology to the 'Quad Alliance', specifically handling the optical design and master development of the Holographic Optical Element (HOE) film for HWD. This collaboration reinforces its role in advanced optical solutions.
Importance 80 Sentiment 50
per
Jung Soo-kyung
Jung Soo-kyung, Executive Vice President and Head of the Automotive Electronics Business Unit at Hyundai Mobis, expressed the company's commitment to providing differentiated value through this core technology and collaborating with global partners.
Importance 30 Sentiment 0
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Beiersdorf
Beiersdorf is the parent company of Beiersdorf===Tesa SE. While not directly involved in the QuadAlliance, Beiersdorf===Tesa SE's participation could indirectly benefit Beiersdorf through enhanced brand reputation and potential financial gains from Beiersdorf===Tesa SE's success.
Importance 10 Sentiment 10
Relationships
Beiersdorf===Tesa SE related ↔ Zeiss
Beiersdorf===Tesa SE related ↔ Saint-Gobain===Saint-Gobain Sekurit
Beiersdorf===Tesa SE related ↔ Hyundai Mobis
Zeiss related ↔ Saint-Gobain===Saint-Gobain Sekurit
Zeiss related ↔ Hyundai Mobis
Saint-Gobain===Saint-Gobain Sekurit related ↔ Hyundai Mobis
Beiersdorf===Tesa SE related ↔ Beiersdorf
Hyundai Mobis related ↔ Zeiss (company)
Hyundai Mobis related ↔ Beiersdorf===Tesa SE
Hyundai Mobis related ↔ Saint-Gobain===Saint-Gobain Sekurit
+ 3 more relationships View on Dashboard
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