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Events / Infobip Predicts Agentic AI Future
Tech AI strategy announcement

Infobip Predicts Agentic AI Future

Analysis based on 18 articles · First reported Feb 03, 2026 · Last updated Feb 04, 2026

Sentiment
40
Attention
3
Articles
18
Market Impact
Direct
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Market Impact

The market is impacted by Infobip's announcement as it highlights the growing importance of agentic AI in customer communication, potentially driving investment and innovation in cloud communications and AI technologies. Businesses that fail to adapt to this shift, as warned by Silvio Kutić, risk losing their competitive edge.

Cloud computing Telecommunications Artificial intelligence
Event Summary

Infobip, a global AI-first cloud communications platform, is celebrating its 20th anniversary and has announced a significant prediction regarding the future of brand-consumer engagement. The company forecasts a shift from application-to-person (A2P) messaging to an agent-to-person model, eventually evolving into a fully autonomous agent-to-agent future by 2030. Silvio Kutić, Infobip's CEO, emphasized the necessity for brands to adopt a holistic approach to communication and leverage hyper-personalization through agentic AI and rich communication channels like RCS and WhatsApp. Infobip highlights that current business readiness for enterprise AI agent projects is low, with only about 5% reaching production due to data silos and internal barriers. The company urges enterprises to act now to facilitate seamless data sharing, warning that those unable to meet this future risk losing their competitive edge.

Key Actions
90 Infobip predicts shift to agent-to-person and agent-to-agent communication models
80 Silvio Kutić emphasizes need for enterprises to adopt AI agent solutions
70 Infobip celebrates 20 years of innovation
Entities Involved
priv
Infobip
Infobip, a global AI-first cloud communications platform, is celebrating 20 years of innovation and predicting a significant shift in brand-consumer engagement towards agentic AI. This strategic vision positions Infobip as a leader in the evolving AI communication landscape, potentially enhancing its market position and growth.
Importance 100 Sentiment 60
per
Silvio Kutić
As the CEO of Infobip, Silvio Kutić is a key spokesperson for the company's vision on agentic AI. His comments highlight the importance for brands to adopt a holistic approach to communication and capitalize on hyper-personalization, reinforcing Infobip's strategic direction.
Importance 80 Sentiment 50
per
Izabel Jelenić
As a co-founder of Infobip, Izabel Jelenić is mentioned in the context of the company's leadership. While not directly quoted in the articles, her role as a co-founder is noted.
Importance 20 Sentiment 30
Relationships
Silvio Kutić related ↔ Infobip
Izabel Jelenić related ↔ Infobip
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