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Events / Marico Acquires Majority Stake in...
Business Acquisition

Marico Acquires Majority Stake in Cosmix Wellness

Analysis based on 9 articles · First reported Feb 04, 2026 · Last updated Feb 04, 2026

Sentiment
60
Attention
4
Articles
9
Market Impact
Direct
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Market Impact

The acquisition of Cosmix Wellness by Marico is expected to positively impact Marico's stock price and market position by expanding its presence in the high-growth wellness and plant-based nutrition sectors. This move signals a strategic shift towards digital-first brands and premium categories, potentially influencing other FMCG players to follow suit.

Consumer Goods Food and Beverage Health and Wellness
Event Summary

Marico, an Indian FMCG major, has acquired a 60% stake in Cosmix Wellness, a digital-first functional wellness brand, for ₹225.67 crore, valuing Cosmix Wellness at ₹375 crore. This strategic investment aims to strengthen Marico's digital-first portfolio and expand its presence in the wellness and plant-based nutrition market. Cosmix Wellness, founded in 2019 by Vibha Harish and Soorya Jagadish, offers plant-based protein powders and functional superfood blends. The co-founders will retain the remaining 40% stake and continue to lead the business. This acquisition is part of Marico's broader strategy to double its revenue to ₹20,000 crore by 2030, following its recent acquisition of the 5th millennium BC snacking brand from PVR INOX. Saugata Gupta, MD and CEO of Marico, highlighted the immense potential in the wellness space and Cosmix Wellness's strong consumer resonance.

Key Actions
100 Marico acquired 60% stake Cosmix Wellness
80 Marico aims to double revenue to ₹20,000 crore by 2030
70 Vibha Harish retained 40% stake and leadership Cosmix Wellness
70 Soorya Jagadish retained 40% stake and leadership Cosmix Wellness
30 Marico acquired 5th millennium BC brand PVR INOX
Entities Involved
stock
Marico
Marico acquired a 60% stake in Cosmix Wellness for ₹225.67 crore, expanding its digital-first portfolio in the wellness and plant-based nutrition space. This acquisition aligns with Marico's strategy to double its revenue to ₹20,000 crore by 2030 and enhance its presence in premium food and personal care.
Importance 100 Sentiment 70
priv
Cosmix Wellness
Cosmix Wellness, a digital-first functional wellness brand, was acquired by Marico for a 60% stake at an equity valuation of ₹375 crore. This partnership is expected to accelerate its journey, expand into adjacent wellness categories, and leverage Marico's R&D and manufacturing synergies.
Importance 90 Sentiment 80
per
Saugata Gupta
Saugata Gupta, MD and CEO of Marico, highlighted the immense potential in the wellness and plant-based nutrition space, emphasizing that the investment in Cosmix Wellness brings a strong and differentiated brand to Marico's digital-first portfolio.
Importance 70 Sentiment 60
per
Vibha Harish
Vibha Harish, co-founder of Cosmix Wellness, will retain a 40% stake and continue to lead the business post-acquisition by Marico. She expressed optimism about the synergies in R&D and manufacturing, aiming to build Cosmix into a trusted wellness brand in India.
Importance 60 Sentiment 70
per
Soorya Jagadish
Soorya Jagadish, co-founder of Cosmix Wellness, will retain a 40% stake and continue to lead the business after Marico's acquisition. He anticipates significant synergies with Marico in areas like R&D and manufacturing, which will help grow Cosmix.
Importance 60 Sentiment 70
cnt
India
The acquisition of Cosmix Wellness by Marico is part of a broader trend in India's growing wellness and plant-based nutrition market, indicating increased investment and consumer interest in these sectors within the country.
Importance 20 Sentiment 0
priv
5th millennium BC
Marico's recent acquisition of 5th millennium BC, a premium snacking brand, was mentioned as another strategic move to expand its portfolio in food and premium personal care, similar to the Cosmix Wellness acquisition.
Importance 10 Sentiment 0
+ 1 more entities View on Dashboard
Relationships
Marico related ↔ Cosmix Wellness
Vibha Harish related ↔ Cosmix Wellness
Soorya Jagadish related ↔ Cosmix Wellness
Saugata Gupta related ↔ Marico
Marico related ↔ 5th millennium BC
PVR INOX related ↔ 5th millennium BC
Saugata Gupta related ↔ Cosmix Wellness
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