Business Partnership Launch

Kraken and Bitwise Launch Institutional Yield Strategy

Analysis based on 8 articles · First reported Feb 05, 2026 · Last updated Feb 06, 2026

Sentiment

Attention

Articles

Market Impact

Direct

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Market Impact

This partnership between Kraken and Bitwise Asset Management is expected to positively impact the institutional crypto market by providing a more integrated and secure way for institutions to generate yield on digital assets like Bitcoin. It signals a maturation of the crypto industry, potentially attracting more traditional asset managers and reducing operational complexities for investors.

Financial Services Cryptocurrency Asset Management

Event Summary

Kraken has launched Kraken Institutional, a new initiative that introduces its first bespoke investment solution: the Bitwise Custom Yield Strategy. This strategy, managed by Bitwise Asset Management and executed within Kraken's secure infrastructure, aims to bridge the gap between digital asset custody and professional wealth management for institutional investors. The partnership addresses the challenge institutions face in generating yield on assets like Bitcoin without fragmenting custody and execution across multiple platforms. Kraken plans to expand this managed solutions framework to include additional strategies from both external managers and its own offerings, moving towards a prime brokerage-style model for institutional crypto services. This development is seen as a significant step in the institutional adoption of cryptocurrencies.

Key Actions

100 Kraken launched Kraken Institutional and a bespoke yield solution

95 Kraken partnered with Bitwise Asset Management Bitwise Asset Management

90 Bitwise Asset Management manages the Bitwise Custom Yield Strategy

Entities Involved

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Kraken

Kraken has launched Kraken Institutional, a new initiative offering bespoke yield solutions for institutional clients. This move expands Kraken's services beyond custody and execution into managed investment strategies, aiming to consolidate institutional crypto functions into a single venue. This partnership with Bitwise Asset Management is a significant step towards a prime brokerage-style institutional model.

Importance 100 Sentiment 70

priv

Bitwise Asset Management

Bitwise Asset Management is partnering with Kraken to offer the Bitwise Custom Yield Strategy, expanding its distribution through Kraken's institutional client network. This collaboration reinforces Bitwise Asset Management's position as a leading crypto asset manager and provides a new channel for its derivatives-based yield products.

Importance 90 Sentiment 65

crypto

Bitcoin

Bitcoin is a key asset for which institutional investors are seeking yield-generating solutions. The new partnership between Kraken and Bitwise Asset Management aims to address the lack of reliable ways for institutions to generate returns on their Bitcoin holdings.

Importance 60 Sentiment 20

per

Gordon Grant

Gordon Grant, Head of Derivatives at Bitwise Asset Management, leads the team managing the derivatives-driven yield strategy offered through the Kraken partnership.

Importance 30 Sentiment 10

per

Gurpreet Oberoi

Gurpreet Oberoi, Head of Kraken Institutional, stated that Kraken is expanding beyond custody and execution to provide clients with access to professionally managed opportunities.

Importance 30 Sentiment 10

Relationships

Kraken related ↔ Bitwise Asset Management

Gordon Grant related ↔ Bitwise Asset Management

Gurpreet Oberoi related ↔ Kraken

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