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Events / NTT Data Acquires Zero and One in MENA
Business acquisition

NTT Data Acquires Zero and One in MENA

Analysis based on 8 articles · First reported Feb 09, 2026 · Last updated Feb 09, 2026

Sentiment
40
Attention
2
Articles
8
Market Impact
Direct
Live prominence charts, article sentiment distribution, and event development timeline available on the NewsDesk Dashboard
Market Impact

The acquisition of NTT Data===Zero and One by NTT Data is expected to positively impact the cloud services market in the Middle East and North Africa, driving growth and offering more comprehensive solutions. This move also highlights the increasing importance of the Saudi Arabia cloud market, further bolstered by Amazon===Amazon Web Services' planned regional launch.

Information technology Cloud computing
Event Summary

NTT Data, a global leader in AI, digital business, and technology services, has acquired NTT Data===Zero and One, an Amazon===Amazon Web Services (AWS) Premier Tier Services Partner based in United Arab Emirates===Dubai. This acquisition significantly enhances NTT Data's cloud capabilities and positions it to capitalize on the rapidly expanding cloud services market in the Middle East and North Africa (MENA) region. NTT Data===Zero and One, founded in 2017, is a leading regional cloud consultancy with nine AWS competencies, including the AWS Generative AI Competency. The deal supports NTT Data's regional growth ambitions, especially given the projected doubling of Saudi Arabia's cloud services market by the early 2030s and Amazon===Amazon Web Services' plan to launch an AWS Region in Saudi Arabia in 2026. The acquisition will enable NTT Data to offer a wider range of cloud services, including migration, application modernization, data analytics, and AI solutions, to clients across the Middle East and Africa.

Key Actions
100 NTT Data acquired cloud consultancy NTT Data===Zero and One
70 Amazon===Amazon Web Services announced launch of AWS Region Saudi Arabia
Entities Involved
stock
NTT Data
NTT Data has acquired NTT Data===Zero and One, significantly strengthening its cloud capabilities and positioning itself to tap into the rapidly expanding Middle East cloud services market. This acquisition supports NTT Data's regional growth ambitions and enables it to offer comprehensive cloud services to clients in the Middle East and Africa.
Importance 100 Sentiment 50
subs
NTT Data===Zero and One
NTT Data===Zero and One, an AWS Premier Tier Services Partner, has been acquired by NTT Data. This move is seen as a natural next step in its growth journey, allowing it to combine regional knowledge and AWS specialization with NTT Data's global resources and expanded service offerings.
Importance 90 Sentiment 60
loc
Middle East
The Middle East cloud services market is experiencing significant growth, making it an attractive region for companies like NTT Data to expand their cloud capabilities through acquisitions like NTT Data===Zero and One.
Importance 70 Sentiment 30
subs
Amazon===Amazon Web Services
Amazon===Amazon Web Services (AWS) is a key partner for NTT Data===Zero and One, which holds nine AWS competencies. The acquisition of NTT Data===Zero and One by NTT Data further solidifies the presence of AWS-related cloud services in the MENA region, especially with AWS's planned launch of a region in Saudi Arabia.
Importance 60 Sentiment 20
per
Burcak Soydan
Burcak Soydan, Managing Director for the Middle East at NTT Data, stated that the acquisition enables NTT Data to deliver high-impact solutions and enhance value for organizations in the Middle East.
Importance 60 Sentiment 40
per
Ali El Kontar
Ali El Kontar, CEO of NTT Data===Zero and One, views joining NTT Data as a natural next step for NTT Data===Zero and One's growth, allowing it to combine regional knowledge with global resources.
Importance 60 Sentiment 40
cnt
Saudi Arabia
Saudi Arabia's cloud services market is valued at $4.77 billion and is expected to double by the early 2030s. Amazon===Amazon Web Services will launch an AWS Region in Saudi Arabia in 2026, highlighting the country's growing importance in the cloud market.
Importance 50 Sentiment 30
+ 3 more entities View on Dashboard
Relationships
NTT Data related ↔ NTT Data===Zero and One
NTT Data===Zero and One related ↔ Amazon===Amazon Web Services
Burcak Soydan related ↔ NTT Data
Ali El Kontar related ↔ NTT Data===Zero and One
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