Marico Acquires 75% Stake in Vietnam's Skinetiq
Analysis based on 10 articles · First reported Feb 09, 2026 · Last updated Feb 11, 2026
The acquisition of Skinetiq Joint Stock Company by Marico is expected to positively impact Marico's stock price due to its expansion into the fast-growing Vietnamese beauty and D2C market. This move also signals increased competition and investment in Vietnam's e-commerce beauty sector, potentially attracting more foreign capital.
Marico Limited, an Indian consumer products company, through its wholly owned subsidiary Marico===Marico South-East Asia Corporation, has agreed to acquire a 75% equity stake in Vietnam's Skinetiq Joint Stock Company for an equity valuation of $38.6 million. Skinetiq, co-founded by Bui Ngoc Anh and Hannah Nguyen, owns the skincare brand Candid and holds exclusive distribution rights for Murad in Vietnam. This strategic acquisition aims to strengthen Marico's premium beauty presence in Vietnam and advance its direct-to-consumer (D2C) strategy internationally, leveraging Vietnam's strong macroeconomic fundamentals and rapidly evolving beauty landscape, particularly in e-commerce and social commerce channels. The deal positions Marico to invest in Vietnam's fast-growing digital beauty ecosystem and introduce more brands in the future.
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