PwC Survey: Indian Family Businesses Confident
Analysis based on 7 articles · First reported Feb 09, 2026 · Last updated Feb 10, 2026
PwC released a survey report indicating that Indian family-owned businesses are highly confident about their growth prospects and have ambitious expansion plans. Compared to their global peers, Indian family businesses are more optimistic and resilient to global megatrends. While 91% of Indian respondents are confident about growth, compared to 73% globally, and 55% expect significant expansion in the next two years (versus 16% globally), there is a noted caution in technology adoption. Approximately 24% of Indian family businesses are selective or cautious adopters of technology, significantly higher than the global average of 8%. The report emphasizes the need for these businesses to increase technology investments, strengthen governance, improve succession planning, and enhance risk preparedness to sustain long-term growth.
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