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Business Survey report

PwC Survey: Indian Family Businesses Confident

Analysis based on 7 articles · First reported Feb 09, 2026 · Last updated Feb 10, 2026

Sentiment
30
Attention
2
Articles
7
Market Impact
General
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The survey indicates strong confidence and growth prospects for Indian family businesses, suggesting a positive outlook for the Indian economy. However, the cautious adoption of technology by these businesses could be a drag on future growth if not addressed.

Consulting Diversified Financial Services Technology

PwC released a survey report indicating that Indian family-owned businesses are highly confident about their growth prospects and have ambitious expansion plans. Compared to their global peers, Indian family businesses are more optimistic and resilient to global megatrends. While 91% of Indian respondents are confident about growth, compared to 73% globally, and 55% expect significant expansion in the next two years (versus 16% globally), there is a noted caution in technology adoption. Approximately 24% of Indian family businesses are selective or cautious adopters of technology, significantly higher than the global average of 8%. The report emphasizes the need for these businesses to increase technology investments, strengthen governance, improve succession planning, and enhance risk preparedness to sustain long-term growth.

80 PwC published survey report
cnt
Indian family businesses show strong confidence and ambitious expansion plans, positioning India as a forward-looking market. This positive outlook could attract further investment into the country.
Importance 90 Sentiment 40
priv
PwC conducted and published a survey report on Indian family businesses, highlighting their confidence and growth outlook. This reinforces PwC's position as a leading professional services network.
Importance 80 Sentiment 20
PwC related India
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