Showroom B2B Raises $17M Series A Funding
Analysis based on 8 articles · First reported Feb 11, 2026 · Last updated Feb 11, 2026
The successful Series A funding round for Showroom B2B, led by Cactus Partners, signals strong investor confidence in the tech-driven apparel supply chain sector. This investment is expected to boost Showroom B2B's manufacturing capabilities and market reach, potentially increasing competition and innovation within the apparel industry in India and internationally.
Showroom B2B, a Gurugram-based tech-enabled apparel sourcing and manufacturing platform, has successfully raised $17 million in a Series A funding round. The round, a mix of equity and debt, was led by Cactus Partners and saw participation from Zephyr Peacock, Jungle Ventures, Accion Venture Lab, NBD Ventures, Lighthouse Canton, and Alteria Capital. The funds will be primarily used to expand Showroom B2B's manufacturing capacity, enhance operational systems, and deepen partnerships with large enterprises and small-to-mid-sized retailers. Co-founders Abhishek Dua and Shubham Gupta emphasized the importance of this funding in building a resilient and transparent apparel supply chain, focusing on execution, quality, and timely delivery. Showroom B2B serves organized retailers, apparel brands, and buying houses, including clients like Reliance Industries===Reliance Retail, Vishal Mega Mart, V-Mart Retail, and Flipkart===Myntra, and is expanding into the United States and the Middle East.
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