Dream Machine (text-to-video model) Expands to Saudi Arabia
Analysis based on 8 articles · First reported Feb 11, 2026 · Last updated Feb 13, 2026
The expansion of Dream Machine (text-to-video model) into Saudi Arabia and its partnership with Publicis Middle East signal a significant acceleration in AI development and adoption within the MENA region, particularly for Arabic-native content. This will likely boost the technology and advertising sectors, creating new opportunities and enhancing the capabilities of brands and creators.
Dream Machine (text-to-video model), a frontier artificial intelligence company, has announced plans to open a dedicated office in Riyadh, Saudi Arabia, marking a significant expansion into the Middle East. This move aims to deepen Dream Machine (text-to-video model)'s partnership with HUMAIN, supporting the development of the world's first Saudi-built, Arabic-native foundation model to be deployed through HUMAIN Create. The Riyadh office will serve as a regional hub for client engagement, partnerships, and advanced AI development, with plans to hire locally across various roles. Additionally, Dream Machine (text-to-video model) has formed a strategic partnership with Publicis Middle East, becoming its preferred generative AI technology partner across Saudi Arabia and the wider MENA region. This collaboration will integrate Dream Machine (text-to-video model)'s advanced generative video and multimodal AI technologies into Publicis's creative and production workflows, enabling faster, more personalized, and culturally relevant advertising.
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