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Business office expansion

Dream Machine (text-to-video model) Expands to Saudi Arabia

Analysis based on 8 articles · First reported Feb 11, 2026 · Last updated Feb 13, 2026

Sentiment
60
Attention
4
Articles
8
Market Impact
Direct
Live prominence charts, article sentiment distribution, and event development timeline available on the NewsDesk Dashboard

The expansion of Dream Machine (text-to-video model) into Saudi Arabia and its partnership with Publicis Middle East signal a significant acceleration in AI development and adoption within the MENA region, particularly for Arabic-native content. This will likely boost the technology and advertising sectors, creating new opportunities and enhancing the capabilities of brands and creators.

Artificial intelligence Advertising Technology

Dream Machine (text-to-video model), a frontier artificial intelligence company, has announced plans to open a dedicated office in Riyadh, Saudi Arabia, marking a significant expansion into the Middle East. This move aims to deepen Dream Machine (text-to-video model)'s partnership with HUMAIN, supporting the development of the world's first Saudi-built, Arabic-native foundation model to be deployed through HUMAIN Create. The Riyadh office will serve as a regional hub for client engagement, partnerships, and advanced AI development, with plans to hire locally across various roles. Additionally, Dream Machine (text-to-video model) has formed a strategic partnership with Publicis Middle East, becoming its preferred generative AI technology partner across Saudi Arabia and the wider MENA region. This collaboration will integrate Dream Machine (text-to-video model)'s advanced generative video and multimodal AI technologies into Publicis's creative and production workflows, enabling faster, more personalized, and culturally relevant advertising.

90 Dream Machine (text-to-video model) announced plans to open a dedicated office
85 Dream Machine (text-to-video model) announced a strategic partnership Publicis
80 Publicis will integrate Dream Machine (text-to-video model)'s advanced generative video and multimodal AI technologies Dream Machine (text-to-video model)
70 Dream Machine (text-to-video model) plans to hire locally
priv
Dream Machine (text-to-video model) is expanding its presence in the Middle East by opening a dedicated office in Riyadh, Saudi Arabia. This move deepens its partnership with HUMAIN and positions Dream Machine (text-to-video model) as the preferred generative AI technology partner for Publicis Middle East, enhancing its market reach and development capabilities in the MENA region.
Importance 100 Sentiment 70
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HUMAIN is strengthening its collaboration with Dream Machine (text-to-video model) through the new Riyadh office, which will support the development of the world's first Saudi-built, Arabic-native foundation model via HUMAIN Create. This partnership is crucial for accelerating AI development in the region, supported by Project Halo.
Importance 90 Sentiment 65
cnt
Saudi Arabia is becoming a regional hub for AI development with Dream Machine (text-to-video model) establishing its MENA headquarters in Riyadh. This expansion will lead to local job creation and the development of Arabic-native AI models, aligning with the Kingdom's ambitious technological goals.
Importance 80 Sentiment 60
stock
Publicis Middle East has formed a strategic partnership with Dream Machine (text-to-video model), making Dream Machine (text-to-video model) its preferred generative AI technology partner across Saudi Arabia and the MENA region. This integration will enhance Publicis's creative and production workflows with advanced AI, delivering more personalized advertising.
Importance 70 Sentiment 50
per
Amit Jain, CEO and Co-Founder of Dream Machine (text-to-video model), expressed the strategic importance of Saudi Arabia as the regional headquarters, highlighting the Kingdom's workforce and the goal of developing AI deeply connected to the region.
Importance 50 Sentiment 60
per
Tareq Amin, CEO of HUMAIN, emphasized the deepened collaboration with Dream Machine (text-to-video model) and the acceleration of Arabic-native, culturally fluent AI systems through HUMAIN Create, supported by Project Halo.
Importance 50 Sentiment 60
per
Bassel Kakish, CEO of Publicis Middle East & Turkey, highlighted the partnership with Dream Machine (text-to-video model) and HUMAIN as a transformative step for creativity in the region, embedding generative AI into core creative processes.
Importance 40 Sentiment 50
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