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Business polling discontinuation

Gallup Ends Presidential Approval Ratings

Analysis based on 15 articles · First reported Feb 11, 2026 · Last updated Feb 12, 2026

Sentiment
0
Attention
2
Articles
15
Market Impact
Direct
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The discontinuation of Gallup's presidential approval ratings removes a long-standing benchmark for public opinion, potentially shifting how media outlets and analysts gauge political sentiment. This change primarily affects the market research and media industries, as they adapt to the absence of this specific data point.

Market Research Media

Gallup, a prominent public opinion polling agency, announced its decision to cease tracking and publishing presidential approval ratings after 88 years. This strategic shift, effective this year, is attributed to an evolution in how Gallup focuses its public research and thought leadership, aiming to align its work with its mission. The agency stated that the context around these measures has changed, with such ratings now widely produced and interpreted by others, reducing Gallup's distinctive contribution in this area. While Gallup will continue other research, including quarterly estimates of political partisanship, this move marks the end of a significant historical practice in U.S. political polling. The decision was stated to be solely based on Gallup's research goals and priorities, unrelated to external factors like the Trump administration or recent lawsuits involving other media outlets.

100 Gallup ceased publishing presidential approval ratings
30 The Walt Disney Company===ABC News settled lawsuit for defamation Donald Trump
30 Paramount Global settled lawsuit for deceptively edited interview
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Gallup announced it will cease publishing presidential approval ratings, a practice it has maintained for 88 years. This strategic shift is based on Gallup's research goals and priorities, aiming to align its public work with its mission.
Importance 100 Sentiment 0
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The Hill reported on Gallup's decision to stop tracking presidential approval ratings, confirming the change with the polling agency.
Importance 20 Sentiment 0
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Donald Trump's administration was mentioned in the context of Gallup's decision, with Gallup stating the change was not influenced by external factors like the White House. His declining approval ratings were also noted in one article.
Importance 10 Sentiment 0
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Gannett===USA Today was referenced as noting Gallup's statement about changing times and the context around leadership measures.
Importance 5 Sentiment 0
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The Washington Post was mentioned for reporting on Gallup's continued release of quarterly estimates of political partisanship and Donald Trump's lawsuits against media outlets.
Importance 5 Sentiment 0
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The New York Times Company===The New York Times was mentioned as one of the media outlets Donald Trump has ramped up lawsuits against.
Importance 5 Sentiment 0
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BBC was mentioned as one of the media outlets Donald Trump has ramped up lawsuits against.
Importance 5 Sentiment 0
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