Pakistan's Gen Z Embraces Sober Socialising

A growing social trend in Pakistan, particularly among Gen Z, is 'sober socialising,' where young people opt for alcohol-free parties and events. This movement is driven by a global shift towards healthier lifestyles and is significantly influenced by Pakistan's Islamic laws prohibiting alcohol for Muslims. Events, often organized by platforms like 12xperience and hosted in venues such as sports clubs and cafes in Pakistan===Karachi, provide safe and open alternatives to traditional underground parties. These events are gaining popularity, including women-only gatherings, and are seen as a modern adaptation to Islamic norms. The trend is positively impacting the non-alcoholic beverage market in Pakistan, with Euromonitor International reporting substantial growth in soft and hot drinks.