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Events / Just Bare Exceeds $1 Billion Sales
Business Sales Milestone

Just Bare Exceeds $1 Billion Sales

Analysis based on 7 articles · First reported Feb 19, 2026 · Last updated Feb 20, 2026

Sentiment
40
Attention
2
Articles
7
Market Impact
Direct
Live prominence charts, article sentiment distribution, and event development timeline available on the NewsDesk Dashboard
Market Impact

The news of Pilgrim's Pride===Just Bare surpassing $1 billion in annual retail sales is positive for the food processing and retail sectors, particularly for JBS S.A.===Pilgrim s Pride and its majority shareholder JBS N.V. It signals strong consumer demand for convenient, high-quality protein solutions and validates strategic investments in value-added products, potentially leading to increased investor confidence in these companies.

Food Processing Retail
Event Summary

Pilgrim's Pride===Just Bare, a chicken brand under JBS S.A.===Pilgrim s Pride, has achieved a significant milestone by surpassing $1 billion in annual retail sales in 2025. The brand demonstrated a 45% annual growth rate and expanded its market share from 1% to 13% in three years, becoming a leading force in the frozen and fresh chicken category. This success is attributed to strategic investments in innovation, operational excellence, and consumer-driven growth by JBS S.A.===Pilgrim s Pride and its majority shareholder JBS N.V. A new prepared chicken facility is being built in United States===Walker County, Georgia, to meet rising demand for Pilgrim's Pride===Just Bare products. JBS N.V. also highlighted Pilgrim's Pride===Just Bare's growth and innovation roadmap during its 2026 CAGNY presentation, reinforcing its global strategy for value-added and prepared foods.

Key Actions
100 Pilgrim's Pride===Just Bare surpassed $1 billion in annual retail sales
90 Pilgrim's Pride===Just Bare grew market share from 1% to 13% in three years
80 JBS S.A.===Pilgrim s Pride made strategic investments in innovation and operational excellence Pilgrim's Pride===Just Bare
70 JBS N.V. reinforced long-term strategy to grow value-added and prepared foods
60 JBS N.V. presented growth and innovation roadmap at CAGNY presentation
Entities Involved
subs
Pilgrim's Pride===Just Bare
Pilgrim's Pride===Just Bare, a chicken brand under Pilgrim's, has surpassed $1 billion in annual retail sales in 2025, demonstrating significant growth and market share expansion. This achievement reinforces its position as a leading force in the frozen and fresh chicken category.
Importance 100 Sentiment 80
subs
JBS S.A.===Pilgrim s Pride
JBS S.A.===Pilgrim s Pride, as the parent company of Pilgrim's Pride===Just Bare, benefits from the brand's success, which validates its strategic investments in innovation and a high-value prepared foods portfolio. This milestone contributes positively to Pilgrim's overall market position and financial performance.
Importance 90 Sentiment 60
stock
JBS N.V.
JBS N.V., the majority shareholder of JBS S.A.===Pilgrim s Pride, sees Pilgrim's Pride===Just Bare's acceleration as a reinforcement of its long-term strategy to grow value-added and prepared foods capabilities globally. The brand's success reflects the scale and operational strength provided by the JBS family.
Importance 70 Sentiment 50
per
Fabio Sandri
Fabio Sandri, CEO of JBS S.A.===Pilgrim s Pride, highlighted the $1 billion sales threshold as a testament to the brand's strength and the organization's strategic investments. His statements underscore the company's commitment to a modern, high-value prepared foods portfolio.
Importance 40 Sentiment 30
per
Sergio Nahuz
Sergio Nahuz, Head of Prepared Foods for JBS S.A.===Pilgrim s Pride, attributed Pilgrim's Pride===Just Bare's success to the scale, innovation pipeline, and operational strength derived from being part of the JBS N.V. family. His comments emphasize the collective investment enabling sustained performance.
Importance 30 Sentiment 30
loc
United States===Walker County, Georgia
A new prepared chicken facility is being built in United States===Walker County, Georgia, to produce Pilgrim's Pride===Just Bare products. This development will create jobs and economic activity in the region.
Importance 10 Sentiment 0
Relationships
Pilgrim's Pride===Just Bare related ↔ JBS S.A.===Pilgrim s Pride
JBS S.A.===Pilgrim s Pride related ↔ JBS N.V.
Fabio Sandri related ↔ JBS S.A.===Pilgrim s Pride
Sergio Nahuz related ↔ JBS S.A.===Pilgrim s Pride
Pilgrim's Pride===Just Bare related ↔ JBS N.V.
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