Business Merger Completion

Urban-Gro Completes Flash Sports Merger

Analysis based on 7 articles · First reported Feb 17, 2026 · Last updated Feb 18, 2026

Sentiment

Attention

Articles

Market Impact

Direct

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Market Impact

The market is positively impacted by Urban-Gro's strategic diversification into the high-growth sports and media sector through the acquisition of Flash Sports and Media, Inc. This move is expected to enhance Urban-Gro's balance sheet and improve its access to institutional capital markets by helping it regain Nasdaq compliance.

Media Sports Marketing

Event Summary

Urban-Gro, Inc. has completed its merger with Flash Sports and Media, Inc., acquiring 100% of its outstanding shares. This strategic move diversifies Urban-Gro's business into sports media, live events, and experiential marketing, moving away from its legacy business lines. Shareholders of Flash Sports and Media, Inc. will receive unregistered shares of Urban-Gro's Common Stock and a newly created series of non-voting Preferred Stock, which will convert into Common Stock upon stockholder approval. The merger is anticipated to help Urban-Gro regain compliance with Nasdaq's minimum $2.5 million equity requirement, improving its access to institutional capital. Bradley Nattrass, CEO of Urban-Gro, and Anna G., President of Flash Sports and Media, Inc., both expressed optimism about the future growth and opportunities presented by this merger.

Key Actions

100 Urban-Gro completed merger to acquire 100% of outstanding shares Flash Sports and Media, Inc.

90 Urban-Gro expects to regain compliance with minimum equity requirement Nasdaq

80 Urban-Gro issued unregistered shares of Common Stock and Preferred Stock Flash Sports and Media, Inc.

40 Thunder Rock Capital LLC served as exclusive M&A advisor Urban-Gro

Entities Involved

stock

Urban-Gro

Urban-Gro has completed its merger with Flash Sports and Media, Inc., acquiring 100% of its shares. This merger is expected to expand Urban-Gro's business into sports media, live events, and experiential marketing, diversifying its revenue streams and enhancing its balance sheet. The company anticipates regaining compliance with Nasdaq's minimum equity requirement, which should improve its access to institutional capital markets.

Importance 100 Sentiment 70

priv

Flash Sports and Media, Inc.

Flash Sports and Media, Inc. has been acquired by Urban-Gro, Inc. through a merger. This transaction elevates Flash Sports and Media, Inc. onto the public stage, providing it with greater capital strength, credibility, and strategic flexibility to scale its operations and deliver premium content.

Importance 100 Sentiment 80

per

Bradley Nattrass

As the CEO of Urban-Gro, Bradley Nattrass expressed excitement about the merger, anticipating transformative developments and bringing current stockholders into a dynamic and high-growth arena.

Importance 70 Sentiment 60

exch

Nasdaq

The merger is expected to help Urban-Gro regain compliance with Nasdaq's minimum $2.5 million equity requirement, which is crucial for its continued listing and access to institutional capital markets.

Importance 50 Sentiment 0

priv

Thunder Rock Capital LLC

Thunder Rock Capital LLC served as the exclusive M&A advisor to Urban-Gro in connection with the merger, facilitating the transaction.

Importance 40 Sentiment 50

Relationships

Urban-Gro related ↔ Flash Sports and Media, Inc.

Flash Sports and Media, Inc. related ↔ Urban-Gro

Bradley Nattrass related ↔ Urban-Gro

Thunder Rock Capital LLC related ↔ Urban-Gro

Bradley Nattrass related ↔ Flash Sports and Media, Inc.

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