Morrisons and Kellogg s Extend Free Breakfasts
Analysis based on 7 articles · First reported Feb 16, 2026 · Last updated Feb 16, 2026
This partnership extension between Morrisons and Kellogg s is likely to be viewed positively by the market, enhancing the public image of both companies due to their social responsibility efforts. It could also lead to increased customer loyalty and foot traffic for Morrisons, potentially boosting sales in its cafes and wider stores.
Morrisons has announced an extension of its partnership with Kellogg s to offer free 'Kellogg s Breakfasts' in all its Cafes nationwide during every school holiday this year. This initiative aims to provide crucial support to families, as research indicates that one in three parents struggle to feed their children during school breaks due to rising food costs and the absence of school breakfast clubs. The free breakfast includes a bowl of Corn Flakes or Rice Krispies with milk and a portion of fruit, available to both children and adults. This program will run in Morrisons Cafes across United Kingdom===England, United Kingdom===Scotland, and United Kingdom===Wales, complementing Morrisons' existing 'Kids Eat Free' offer. Matt Khan of Morrisons and Andrew Ridge of Kellogg s both highlighted the importance of this collaboration in offering practical support and a welcoming space for families during challenging periods.
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