Business Acquisition

EBay Acquires Depop from Etsy for $1.2 Billion

Analysis based on 13 articles · First reported Feb 19, 2026 · Last updated Feb 19, 2026

Sentiment

Attention

Articles

Market Impact

Direct

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Market Impact

The acquisition of EBay===Depop by EBay is expected to positively impact the e-commerce and fashion resale markets, driving growth in sustainable shopping. Both EBay and Etsy saw their stock prices rise following the announcement, indicating positive market sentiment for both companies' strategic moves.

E-commerce Fashion Retail

Event Summary

EBay has agreed to acquire EBay===Depop, a popular second-hand clothing app, from Etsy for $1.2 billion. This strategic move aims to help EBay attract a younger demographic and capitalize on the growing demand for sustainable fashion. EBay===Depop, founded in London in 2011, has seen significant growth, particularly among Gen Z and Millennial shoppers, with nearly 90% of its 7 million active buyers under the age of 34. Etsy, which acquired EBay===Depop five years ago for $1.62 billion, will use the proceeds to focus on its core marketplace, share repurchases, and investments. The deal, unanimously approved by the boards of EBay and Etsy, is expected to close in the second quarter of this year. EBay===Depop is anticipated to maintain its brand, platform, and culture under EBay's ownership. Both EBay and Etsy experienced a rise in their stock prices after the announcement.

Key Actions

100 EBay acquired second-hand clothing app EBay===Depop

95 Etsy sold second-hand clothing app EBay===Depop

80 EBay stock price increased

80 Etsy stock price increased

Entities Involved

stock

EBay

EBay is acquiring EBay===Depop for $1.2 billion to expand its reach into a younger demographic and the growing second-hand fashion market. This move is expected to contribute to EBay's long-term growth and strengthen its position in the consumer-to-consumer fashion space. EBay shares rose more than 7% after the announcement.

Importance 100 Sentiment 70

subs

EBay===Depop

EBay===Depop, a second-hand clothing app popular among Gen Z, is being acquired by EBay. This acquisition is seen as a positive step for EBay===Depop's growth, allowing it to benefit from EBay's scale and operational capabilities while retaining its brand and culture.

Importance 95 Sentiment 80

stock

Etsy

Etsy is selling EBay===Depop for $1.2 billion, five years after acquiring it. This transaction allows Etsy to focus exclusively on its core marketplace and use the proceeds for general corporate purposes, share repurchases, and investments. Etsy shares jumped close to 15% in after-hours trading.

Importance 90 Sentiment 60

per

Jamie Iannone

Jamie Iannone, CEO of EBay, expressed confidence that EBay===Depop's acquisition will position it for long-term growth and help EBay reach a younger demographic.

Importance 50 Sentiment 60

per

Kruti Patel Goyal

Kruti Patel Goyal, CEO of Etsy, stated that the transaction allows Etsy to focus on its core marketplace and is a positive outcome for shareholders.

Importance 40 Sentiment 60

per

Peter Semple

Peter Semple, CEO of EBay===Depop, is thrilled about the acquisition by EBay, believing it will accelerate EBay===Depop's marketplace growth in the US and beyond.

Importance 40 Sentiment 70

Relationships

EBay===Depop related ↔ EBay

EBay===Depop related ↔ Etsy

Jamie Iannone related ↔ EBay

Kruti Patel Goyal related ↔ Etsy

Peter Semple related ↔ EBay===Depop

EBay related ↔ Etsy

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