Mahomes and Kelce's 1587 Prime Sued for Trademark Infringement
Analysis based on 11 articles · First reported Feb 18, 2026 · Last updated Feb 22, 2026
The lawsuit could set a precedent for trademark disputes involving celebrity-backed ventures and overlapping product lines, potentially influencing how businesses approach branding and merchandise sales. The financial impact on Patrick Mahomes and Travis Kelce could be substantial, with damages potentially reaching millions.
Kansas City Chiefs stars Patrick Mahomes and Travis Kelce, along with their business partner Noble 33, are facing a trademark infringement lawsuit from sneaker company 1587 Sneakers. The lawsuit alleges that the name of their steakhouse, 1587 Prime, infringes on the sneaker company's '1587' brand. 1587 Sneakers began selling shoes in April 2023 and applied for a trademark in October 2023, while 1587 Prime opened later in 2023 and applied for its trademark in December 2023. A key point of contention is that 1587 Prime also sells apparel, creating an overlap with the sneaker company's product category. Trademark attorney Josh Gerben noted that while trademarks can coexist in different industries, the sale of merchandise by the restaurant complicates the case. 1587 Sneakers claims consumer confusion and is seeking to stop 1587 Prime from using the name and selling branded apparel, in addition to unspecified damages.
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