GoWit and Publicis Media Partner for MENA Retail Media
Analysis based on 9 articles · First reported Feb 24, 2026 · Last updated Feb 24, 2026
This partnership is expected to significantly boost the Retail Media market in MENA and Turkey by introducing advanced AI-powered technology and streamlining operations. It will enable brands to reach high-intent audiences more effectively, potentially increasing digital advertising spending and e-commerce growth in the region.
GoWit, an AdTech provider, and Publicis Groupe===Publicis Media Middle East, a subsidiary of Publicis, have announced a strategic Commerce and Retail Media partnership across MENA and Türkiye. This collaboration integrates GoWit's AI-first Retail Media technology, GoWit One, with Publicis Media's regional scale and advertiser demand. The partnership aims to accelerate the operational efficiency of Retail Media for retailers, agencies, and brands by creating a unified and intelligent ecosystem. Publicis Media will integrate its portfolio of global and local brands into GoWit's premium Retail Media inventory, connecting brands with shoppers in key markets like Saudi Arabia, UAE, Egypt, Lebanon, Iraq, and Türkiye. Publicis Media will also be the exclusive pilot agency partner for GoWit One in the MENA region, leveraging the platform to manage campaigns and eliminate manual AdOps work. This alliance is set to drive measurable outcomes for advertisers in FMCG, electronics, and home improvement sectors, supporting an omnichannel Retail Media strategy.
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