EU Proposes Roaming Expansion to Western Balkans
Analysis based on 7 articles · First reported Feb 25, 2026 · Last updated Mar 06, 2026
The expansion of the 'Roam Like at Home' policy is expected to positively impact the telecommunications and tourism sectors in both the European Union and the Western Balkans. Reduced communication costs will likely stimulate travel and economic activity, benefiting mobile operators through increased usage and tourism-related businesses.
The European Union===European Commission is proposing to extend its 'Roam Like at Home' policy to the six Western Balkan countries: Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia. This initiative aims to eliminate roaming charges for calls, texts, and mobile data for travelers between the European Union and these nations, once agreements are reached and EU roaming rules are adopted by each country. The move is intended to make travel more affordable and foster closer ties between the regions.
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