Champion Breweries Completes Bullet Brand Acquisition

Champion Breweries Plc has successfully completed the acquisition of the Bullet brand portfolio from Sun Mark. This strategic move, previously announced in August 2025, grants Champion Breweries Plc global ownership of Bullet brand assets, trademarks, formulations, and commercial rights through an asset carve-out structure. The assets are now held in a newly incorporated entity in the Netherlands, with Champion Breweries Plc holding a majority interest and Vinar N.V., Sun Mark's majority shareholder, retaining a minority stake. This acquisition accelerates Champion Breweries Plc's transition from a regional brewing business to a diversified, multi-category consumer platform with continental reach, leveraging Bullet's existing distribution in 14 African markets. The deal was supported by Champion Breweries Plc's recent successful capital-raising initiatives, including its Rights Issue and Public Offer. The company anticipates enhanced foreign exchange earnings, expanded distribution leverage, integrated supply chain efficiencies, and portfolio diversification into high-growth ready-to-drink alcoholic and energy drink segments. Regulatory bodies like the Nigeria===Securities and Exchange Commission (Nigeria) and the Nigeria===Federal Competition and Consumer Protection Commission (Nigeria) provided guidance, while financial and legal advisers facilitated the transaction.