Infobip Launches AI-Native AgentOS Platform

Infobip, a global AI-first cloud communications platform, is launching its new AI-native fully managed solution, AgentOS, on April 1st. This platform builds on Infobip's existing AI Agents and represents a significant step in the company's transformation into an intelligent orchestration layer for the AI era. AgentOS aims to enable businesses to move from traditional campaigns to autonomous, goal-driven customer interactions by providing a unified view of customer touchpoints and operationalizing AI at scale. It combines Infobip's Conversational Customer Data Platform with real-time journey orchestration, integrating marketing, sales, and support into one AI-native platform. The solution emphasizes a 'human-in-the-loop' model, where AI handles scalability and efficiency, while human specialists address complex issues. AgentOS is designed for rapid deployment with modular components, MCP interfaces, and open APIs, ensuring security and compliance. Krešo Žmak, Chief Innovation Officer at Infobip, highlighted its ability to leverage Infobip's omnichannel foundation for autonomous AI agent operations across various communication channels.