Target to End Sales of Cereals with Synthetic Colors

Target Corporation announced it will stop selling cereals containing certified synthetic colors by the end of May, reflecting a broader industry trend driven by increasing consumer demand for healthier lifestyles and regulatory scrutiny from the United States===Food and Drug Administration. This move builds on Target Corporation's existing standards for its Good & Gather brand, which is free of artificial flavors, sweeteners, synthetic colors, or high fructose corn syrup. Other major food companies, including Kraft Heinz, Nestlé, Conagra Brands, General Mills, and WK Kellogg Co, have also pledged to eliminate petroleum-based synthetic dyes from their products in the coming years. Walmart has also committed to removing synthetic food dyes and other ingredients from its store brands. The United States===Food and Drug Administration is actively reviewing several artificial food dyes, further encouraging these industry changes.