Ipsos Sells 80% of Russian Subsidiary Ipsos Comcon
Analysis based on 9 articles · First reported Feb 27, 2026 · Last updated Feb 27, 2026
The market impact is relatively neutral for Ipsos, as the divestment of Ipsos===Ipsos Comcon (representing 2% of global revenues) is a compliance measure rather than a strategic exit. For Direct Investments Joint Stock Company, it signifies an expansion in the Russian market research sector.
Ipsos, a global market research company, announced the sale of an 80% stake in its Russian subsidiary, Ipsos===Ipsos Comcon, to Direct Investments Joint Stock Company. This divestment was necessitated by a new Russian Federal Law, effective March 1, 2026, which limits foreign ownership in market research companies in Russia to 20%. The transaction, approved by the Russia===Governmental Commission of Russia, ensures Ipsos===Ipsos Comcon's continued operation in Russia. Ipsos will retain a 20% minority passive participation, and Ipsos===Ipsos Comcon will be deconsolidated from Ipsos's group accounts starting January 1, 2026. Andrei Malyshev owns Direct Investments Joint Stock Company. Ekaterina Ryseva will step down as General Director of Ipsos===Ipsos Comcon, replaced by Sergey Evstratkin, but will remain in an essential role.
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