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Regulatory subsidiary sale

Ipsos Sells 80% of Russian Subsidiary Ipsos Comcon

Analysis based on 9 articles · First reported Feb 27, 2026 · Last updated Feb 27, 2026

Sentiment
0
Attention
2
Articles
9
Market Impact
Direct
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The market impact is relatively neutral for Ipsos, as the divestment of Ipsos===Ipsos Comcon (representing 2% of global revenues) is a compliance measure rather than a strategic exit. For Direct Investments Joint Stock Company, it signifies an expansion in the Russian market research sector.

Market research Investment

Ipsos, a global market research company, announced the sale of an 80% stake in its Russian subsidiary, Ipsos===Ipsos Comcon, to Direct Investments Joint Stock Company. This divestment was necessitated by a new Russian Federal Law, effective March 1, 2026, which limits foreign ownership in market research companies in Russia to 20%. The transaction, approved by the Russia===Governmental Commission of Russia, ensures Ipsos===Ipsos Comcon's continued operation in Russia. Ipsos will retain a 20% minority passive participation, and Ipsos===Ipsos Comcon will be deconsolidated from Ipsos's group accounts starting January 1, 2026. Andrei Malyshev owns Direct Investments Joint Stock Company. Ekaterina Ryseva will step down as General Director of Ipsos===Ipsos Comcon, replaced by Sergey Evstratkin, but will remain in an essential role.

95 Ipsos sold 80% stake in subsidiary Direct Investments Joint Stock Company
70 Russia===Federal Assembly (Russia) voted on amendment of Federal Law
20 Ekaterina Ryseva stepped down as General Director
20 Sergey Evstratkin appointed as General Director
stock
Ipsos sold 80% of its Russian subsidiary, Ipsos===Ipsos Comcon, to comply with a new Russian Federal Law. This divestment will lead to the deconsolidation of Ipsos===Ipsos Comcon from Ipsos's group accounts, starting January 1, 2026. Ipsos will retain a 20% minority passive participation.
Importance 90 Sentiment 10
subs
Ipsos===Ipsos Comcon, a leading market research company in Russia, will continue to operate without service discrepancy under new majority ownership by Direct Investments Joint Stock Company. Its general director will be replaced, but the former director will remain in an essential role.
Importance 85 Sentiment 0
priv
Direct Investments Joint Stock Company acquired an 80% majority stake in Ipsos===Ipsos Comcon, becoming its new majority shareholder. This acquisition was approved by the Russia===Governmental Commission of Russia.
Importance 80 Sentiment 20
cnt
Russia implemented a new Federal Law requiring foreign and double citizenship owners of market research companies to hold no more than 20% equity and control, which prompted Ipsos's divestment.
Importance 70 Sentiment 0
per
Andrei Malyshev, as the owner of Direct Investments Joint Stock Company, is now the ultimate beneficial owner of the majority stake in Ipsos===Ipsos Comcon.
Importance 60 Sentiment 10
govactor
The Russia===Federal Assembly (Russia) voted on July 15, 2025, to amend a Federal Law that restricts foreign ownership in market research companies, leading to the divestment by Ipsos.
Importance 50 Sentiment 0
govactor
The Russia===Governmental Commission of Russia approved the transaction between Ipsos and Direct Investments Joint Stock Company for the sale of Ipsos===Ipsos Comcon.
Importance 40 Sentiment 0
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