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Events / Dabur Acquires Minority Stake in RAS Beauty
Business minority stake acquisition

Dabur Acquires Minority Stake in RAS Beauty

Analysis based on 10 articles · First reported Mar 02, 2026 · Last updated Mar 03, 2026

Sentiment
30
Attention
2
Articles
10
Market Impact
Direct
Live prominence charts, article sentiment distribution, and event development timeline available on the NewsDesk Dashboard
Market Impact

This acquisition by Dabur signals a growing trend of established FMCG companies investing in new-age D2C brands, particularly in the premium beauty segment. It reflects the increasing importance of digital-first strategies and the expanding market for luxury skincare in India.

Consumer staples Cosmetics Venture capital
Event Summary

Dabur, through its investment platform Dabur Ventures, has acquired a minority stake in RAS Beauty Private Limited, a luxury skincare D2C company, for ₹60 crore. This marks the first investment for Dabur Ventures, which was established in October 2025 with a ₹500 crore allocation to back high-potential D2C businesses. RAS Beauty Private Limited, founded by Shubhika Jain, Suramya Jain, and Geet (TikToker), is a Raipur-based digital-first 'Farm-to-Face' brand known for its natural beauty products. The company has demonstrated strong growth with a 3-year CAGR of approximately 75% and an annual recurring revenue of around ₹100 crore. This investment will enable RAS Beauty Private Limited to expand its omnichannel presence, enhance R&D, and strengthen its brand and team, aiming to become a leading name in Indian luxury skincare. Dabur's Executive Director Abhinav Dhall emphasized the growth potential of the premium beauty segment, while Shubhika Jain highlighted the partnership's role in accelerating RAS Beauty Private Limited's strategic goals.

Key Actions
95 Dabur acquired minority stake RAS Beauty Private Limited
95 RAS Beauty Private Limited received investment Dabur
60 Dabur launched investment platform
Entities Involved
priv
RAS Beauty Private Limited
RAS Beauty Private Limited is receiving a ₹60 crore investment from Dabur Ventures for a minority stake. This capital infusion will enable RAS Beauty Private Limited to accelerate its omnichannel presence, deepen R&D capabilities, and invest in brand and team building, aiming to become a leading name in Indian luxury skincare.
Importance 95 Sentiment 70
stock
Dabur
Dabur, through its Dabur Ventures platform, is acquiring a minority stake in RAS Beauty Private Limited for ₹60 crore. This investment marks Dabur's entry into the luxury skincare D2C segment and is the first investment from its ₹500 crore Dabur Ventures fund.
Importance 90 Sentiment 20
per
Shubhika Jain
Shubhika Jain, Co-Founder & CEO of RAS Beauty Private Limited, views the investment from Dabur as a significant step to accelerate growth and establish RAS Beauty Private Limited as a leading Indian luxury skincare brand.
Importance 70 Sentiment 60
per
Abhinav Dhall
Abhinav Dhall, Executive Director - Group Head Corporate Strategy at Dabur, highlighted RAS Beauty Private Limited's distinct value proposition and its strong position to capture growth in the premium beauty segment.
Importance 50 Sentiment 20
per
Suramya Jain
Suramya Jain is a co-founder of RAS Beauty Private Limited, which has secured a significant investment from Dabur Ventures.
Importance 30 Sentiment 30
per
Geet (TikToker)
Geet (TikToker) is a co-founder of RAS Beauty Private Limited, which has received a minority stake investment from Dabur Ventures.
Importance 30 Sentiment 30
cnt
India
The event signifies a growing appetite for premium, conscious beauty products in India and the increasing participation of heritage FMCG players in the D2C arena within the country.
Importance 20 Sentiment 10
Relationships
Dabur related ↔ RAS Beauty Private Limited
Shubhika Jain related ↔ RAS Beauty Private Limited
Suramya Jain related ↔ RAS Beauty Private Limited
Geet (TikToker) related ↔ RAS Beauty Private Limited
Abhinav Dhall related ↔ Dabur
Shubhika Jain related ↔ Dabur
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