Global TV Shipments Flat in 4Q25

Global TV shipments remained flat year-on-year at 61.5 million units in 4Q25, despite a significant 25.3% decline in China due to the end of government subsidies. This decline was offset by strong demand in other regions, with North America up 4.7%, Western Europe up 3.2%, Latin America and the Caribbean up 12.5%, and Middle East and Africa up 9.4%. Chinese brands, including TCL Technology and Hisense, increased their combined shipments by 2.2% year-on-year by redirecting focus to international markets, particularly North America, despite tightening compliance requirements in the United States. The report by Omdia highlights the growing importance of premium models, with both Mini LED and OLED technologies competing for high-spending consumers, as seen at CES 2026.