Netflix Ends Partnership with As Ever
Analysis based on 7 articles · First reported Mar 06, 2026 · Last updated Mar 09, 2026
The termination of the partnership between Netflix and As Ever, Meghan, Duchess of Sussex's lifestyle brand, is unlikely to have a significant market impact. While Netflix's show 'With Love, Meghan' did not perform well, the split is amicable and As Ever is expected to continue independently.
Netflix and Meghan, Duchess of Sussex's lifestyle brand, As Ever, have ended their partnership. The collaboration, which began last year with the launch of As Ever and the Netflix series 'With Love, Meghan', was described as amicable. Netflix stated that it was always intended for Meghan, Duchess of Sussex to grow the brand independently. The show 'With Love, Meghan' reportedly failed to rank in the top 1,000 most-watched programs on Netflix, with its second installment being the 1,124th most-watched show between July and December 2025. Meghan, Duchess of Sussex and Prince Harry, Duke of Sussex, had signed a contract with Netflix in 2020, reportedly worth over 100 million US dollars, and later transitioned to a smaller deal through their Archewell company.
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