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Business Youth volunteering trends

Youth Volunteering Trends and Non-profit Adaptation

Analysis based on 12 articles · First reported Mar 09, 2026 · Last updated Mar 09, 2026

Sentiment
20
Attention
1
Articles
12
Market Impact
General
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The findings suggest a shift in how younger generations engage in community service, moving towards less formal and more sporadic activities. This trend impacts non-profit organizations like the American Red Cross and The Allstate Foundation, prompting them to adapt their strategies for volunteer recruitment and engagement to better suit Generation Z and Generation Alpha.

Non-profit Social Services

A new survey by The Allstate Foundation and Gallup reveals that approximately 80% of 12- to 25-year-olds engage in some form of community service, often in less formal and more sporadic ways. Nonprofits are rethinking volunteerism to adapt to these trends, as their traditional volunteer base ages and participation rebounds from pandemic drop-offs. The American Red Cross has successfully increased its Generation Z volunteers by 25% by offering tailored, self-managed opportunities through youth clubs. The Allstate Foundation aims to increase youth leadership by directing more funding towards youth-led volunteer opportunities. Key figures like Zoë Jenkins, Greg Weatherford II, Alex Quian, and Matt Bertram highlight the importance of accessibility, flexibility, and developmentally appropriate activities to engage younger generations in service.

80 The Allstate Foundation co-sponsored survey Gallup
80 Gallup conducted survey The Allstate Foundation
70 The Allstate Foundation aims to increase funding for youth-led volunteer opportunities
ngo
The American Red Cross has seen a 25% increase in Generation Z volunteers, its fastest growing and largest age group, by offering tailored, self-managed opportunities through youth clubs.
Importance 90 Sentiment 30
ngo
The Allstate Foundation co-sponsored a survey with Gallup to understand youth volunteering habits, and is directing more funding towards youth-led volunteer opportunities to increase youth leadership in service.
Importance 80 Sentiment 20
priv
Gallup conducted a survey with The Allstate Foundation on youth volunteering, providing key data and insights into the habits and motivations of young people in community service.
Importance 70 Sentiment 10
per
Zoë Jenkins, who oversees recruitment for Civics Unplugged, provides insights into how young people perceive service and suggests that nonprofits offer more developmentally appropriate activities.
Importance 60 Sentiment 10
per
Matt Bertram, Vice President of Volunteer Services for the American Red Cross, attributes the surge in Generation Z volunteers to greater participation in self-run youth clubs and the organization's tailored approach to volunteer opportunities.
Importance 60 Sentiment 10
per
Greg Weatherford II, Director of The Allstate Foundation and Social Impact, emphasizes that service can be accomplished in different lengths of time and applauds young people for their diverse contributions.
Importance 50 Sentiment 10
ngo
Civics Unplugged is a youth engagement nonprofit where Zoë Jenkins oversees recruitment, contributing to the discussion on youth volunteerism.
Importance 40 Sentiment 10
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