Business Partnership expansion

OpenWay and UnionPay International Expand Partnership

Analysis based on 7 articles · First reported Mar 12, 2026 · Last updated Mar 12, 2026

Sentiment

Attention

Articles

Market Impact

Direct

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Market Impact

The expanded partnership between OpenWay and China UnionPay===UnionPay International is expected to accelerate the global rollout of UnionPay-powered payment services, positively impacting the digital payment software and financial services industries. This collaboration enhances the capabilities of the Way4 platform and strengthens China UnionPay===UnionPay International's global presence.

Financial services Software Fintech

Event Summary

OpenWay, a leader in digital payment software, and China UnionPay===UnionPay International, a major payment network, have expanded their partnership to fully support China UnionPay===UnionPay International products on OpenWay's Way4 platform. This enables OpenWay clients worldwide to issue, acquire, and tokenize UnionPay cards, facilitating a faster and more consistent rollout of UnionPay-powered services. A significant milestone is the initial launch of Big Pay functionality for UnionPay cards on Way4 with six major banks in Central Asia, marking a global first. This collaboration builds on a history of innovation, including the first UnionPay card issuance in Kazakhstan on Way4 in 2004, and positions Central Asia as a fintech innovation hub. The partnership aims to set a global precedent for modern, inclusive, and interoperable payments.

Key Actions

100 OpenWay expanded partnership China UnionPay===UnionPay International

100 China UnionPay===UnionPay International expanded partnership OpenWay

80 OpenWay launched Big Pay functionality for UnionPay cards

Entities Involved

priv

OpenWay

OpenWay, a global leader in digital payment software, has expanded its partnership with China UnionPay===UnionPay International to fully support China UnionPay===UnionPay International products on its Way4 platform. This expansion allows OpenWay clients worldwide to issue, acquire, and tokenize UnionPay cards on Way4, enhancing its market reach and service offerings.

Importance 100 Sentiment 70

subs

China UnionPay===UnionPay International

China UnionPay===UnionPay International, one of the world's largest payment networks, has expanded its partnership with OpenWay. This collaboration ensures complete support for China UnionPay===UnionPay International products on the Way4 platform, facilitating a faster and more consistent rollout of UnionPay-powered payment services globally.

Importance 100 Sentiment 70

loc

Central Asia

Central Asia is highlighted as a fintech innovation hub due to the cooperation between OpenWay and China UnionPay===UnionPay International, with six major banks in the region launching Big Pay functionality for UnionPay cards on the Way4 platform.

Importance 50 Sentiment 30

cnt

Kazakhstan

Kazakhstan is mentioned as the location where OpenWay first powered the issuance of a UnionPay card on the Way4 platform in 2004, highlighting its role in the early adoption of UnionPay technology in Central Asia.

Importance 30 Sentiment 20

per

Rustem Nurmambetov

Rustem Nurmambetov, Operational Director of OpenWay in Central Asia, provided a quote emphasizing the power of 'glocal innovation' and the global precedent being set by the partnership.

Importance 20 Sentiment 0

Relationships

OpenWay related ↔ China UnionPay===UnionPay International

Rustem Nurmambetov related ↔ OpenWay

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