Business Health campaign

Pepsodent Launches 'Do The 2' Campaign in Nigeria

Analysis based on 16 articles · First reported Mar 19, 2026 · Last updated Mar 27, 2026

Sentiment

Attention

Articles

Market Impact

Direct

Live prominence charts, article sentiment distribution, and event development timeline available on the NewsDesk Dashboard

Market Impact

The launch of Unilever===Pepsodent's 'Do The 2' campaign in Nigeria, in collaboration with the Nigerian Dental Association and the Nigeria===Federal Ministry of Health, is expected to positively impact Unilever's brand image and market share in the region. This public health initiative demonstrates a commitment to corporate social responsibility, potentially attracting socially conscious investors and consumers.

Consumer Goods Healthcare

Event Summary

Unilever===Pepsodent, a brand under Unilever, has launched its 2026 World Oral Health Day (WOHD) campaign, 'Do The 2,' in Nigeria. This initiative, in collaboration with the Nigerian Dental Association and supported by the Nigeria===Federal Ministry of Health, aims to promote oral hygiene habits among Nigerians. The campaign, running from March 16-21, 2026, includes school engagement programs, public activations, and dental camps across 17 states, with a goal to reach 50 million Nigerians. Key figures like Lauretta Amie (Unilever===Pepsodent Brand Manager), Dr. Gloria Uzoigwe (Federal Ministry of Health), Dr. Emedom Elias (Nigerian Dental Association President), and Abayomi Alli (Unilever Nigeria Plc) highlighted the importance of oral health and public-private partnerships in achieving national health priorities.

Key Actions

95 Unilever===Pepsodent launched 'Do The 2' campaign

85 Unilever===Pepsodent collaborated with Nigerian Dental Association Nigerian Dental Association

80 Unilever partnered with Nigeria===Federal Ministry of Health Nigeria===Federal Ministry of Health

Entities Involved

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Unilever===Pepsodent

Unilever===Pepsodent launched its 'Do The 2' campaign to promote oral hygiene in Nigeria, aiming to instill lifelong oral health habits. This initiative is expected to enhance the brand's reputation and market presence in the region.

Importance 90 Sentiment 20

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Unilever

Unilever, as the parent company of Unilever===Pepsodent, is reaffirming its commitment to public health initiatives beyond product sales. This campaign strengthens Unilever's corporate social responsibility efforts and brand image in Nigeria.

Importance 80 Sentiment 15

ngo

Nigerian Dental Association

The Nigerian Dental Association is collaborating with Unilever===Pepsodent on the 'Do The 2' campaign, driving awareness on prevention, detection, and treatment of oral health diseases. This partnership highlights its dedication to professional excellence and public health.

Importance 70 Sentiment 10

govactor

Nigeria===Federal Ministry of Health

The Nigeria===Federal Ministry of Health is partnering with Unilever, demonstrating the power of public-private collaboration in advancing national health priorities. This collaboration helps reach thousands of school children through oral health programs.

Importance 60 Sentiment 10

cnt

Nigeria

Nigeria is the primary target of the 'Do The 2' campaign, with efforts focused on promoting oral hygiene habits among its citizens. The campaign aims to reach 50 million Nigerians across 17 key states, improving public health outcomes.

Importance 50 Sentiment 10

per

Lauretta Amie

Lauretta Amie, Brand Manager for Unilever===Pepsodent, spoke at the press briefing, emphasizing the campaign's goal to instill lifelong oral health habits. Her role is to articulate the brand's vision and objectives for the initiative.

Importance 30 Sentiment 5

per

Gloria Uzoigwe

Dr. Gloria Uzoigwe, Head of the Dentistry Division at the Nigeria===Federal Ministry of Health, stressed the importance of public-private collaboration in advancing national health priorities. She acknowledged the critical role of the private sector.

Importance 30 Sentiment 5

+ 2 more entities View on Dashboard

Relationships

Unilever===Pepsodent related ↔ Unilever

Unilever===Pepsodent related ↔ Nigerian Dental Association

Unilever related ↔ Nigeria===Federal Ministry of Health

Lauretta Amie related ↔ Unilever===Pepsodent

Gloria Uzoigwe related ↔ Nigeria===Federal Ministry of Health

Emedom Elias related ↔ Nigerian Dental Association

Abayomi Alli related ↔ Unilever

Unilever related ↔ Nigerian Dental Association

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