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Events / Rite Foods Launches 'Waste-Is-Naira'...
Business sustainability initiative launch

Rite Foods Launches 'Waste-Is-Naira' Initiative

Analysis based on 8 articles · First reported Mar 19, 2026 · Last updated Mar 26, 2026

Sentiment
40
Attention
2
Articles
8
Market Impact
Direct
Live prominence charts, article sentiment distribution, and event development timeline available on the NewsDesk Dashboard
Market Impact

The launch of the 'Waste-Is-Naira' initiative by Rite Foods is expected to positively impact the food and beverage and waste management sectors by promoting circularity and reducing environmental pollution. This initiative could also create new economic opportunities and jobs within Nigeria's recycling value chain.

Food and Beverage Waste Management Environmental Services
Event Summary

Rite Foods Limited, in partnership with RecyclePoints, has launched the 'Waste-Is-Naira' (W.I.N) initiative in Nigeria===Lagos State, Nigeria. This community-driven program aims to advance Extended Producer Responsibility (EPR) by transforming plastic waste into a source of income for Nigerians. The initiative creates a structured system for the recovery, collection, and recycling of post-consumer packaging, allowing residents to exchange used plastic bottles and beverage cans for cash. It is projected to recover over 750 tonnes of plastic waste annually, significantly reducing environmental pollution and stimulating grassroots economic activity. The program has garnered support from key regulatory and industry stakeholders, including the Nigeria===Lagos State Ministry of the Environment, Nigeria===Lagos Waste Management Authority (LAWMA), Nigeria===Lagos State Environmental Protection Agency (LASEPA), and the Food and Beverage Recycling Alliance (FBRA). The initiative builds on Rite Foods' previous sustainability efforts and aims to drive behavioral change at the community level, fostering a circular economy and creating jobs.

Key Actions
100 Rite Foods launched 'Waste-Is-Naira' initiative
90 Rite Foods partnered with RecyclePoints
80 Rite Foods operationalizes Extended Producer Responsibility principles
70 Food and Beverage Recycling Alliance supported the initiative Rite Foods
60 Nigeria===Lagos State Ministry of the Environment supported the initiative Rite Foods
60 Nigeria===Lagos Waste Management Authority supported the initiative Rite Foods
60 Nigeria===Lagos State Environmental Protection Agency supported the initiative Rite Foods
Entities Involved
priv
Rite Foods
Rite Foods launched the 'Waste-Is-Naira' initiative, reinforcing its commitment to environmental stewardship and Extended Producer Responsibility (EPR). This program is expected to enhance the company's reputation and align its operations with national environmental priorities and global best practices in post-consumer waste management.
Importance 100 Sentiment 50
priv
RecyclePoints
RecyclePoints partnered with Rite Foods to implement the 'Waste-Is-Naira' initiative, leveraging its expertise as a waste-to-wealth social enterprise. This collaboration strengthens its position in the recycling industry and expands its operational reach.
Importance 90 Sentiment 40
ngo
Food and Beverage Recycling Alliance
The Food and Beverage Recycling Alliance (FBRA) described the 'Waste-Is-Naira' program as a significant step forward for the industry, demonstrating how producers can actively implement EPR. FBRA's support highlights the initiative's broader industry impact.
Importance 70 Sentiment 30
per
Ekuma Eze
Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods, described the 'Waste-Is-Naira' initiative as a natural evolution of the company's sustainability journey, emphasizing its commitment to embedding EPR into its business model.
Importance 70 Sentiment 30
loc
Nigeria===Lagos State
The 'Waste-Is-Naira' initiative, launched in Nigeria===Lagos State, aligns with its environmental priorities and aims to reduce pollution and stimulate grassroots economic activity within the state.
Importance 70 Sentiment 20
govactor
Nigeria===Lagos State Ministry of the Environment
The Nigeria===Lagos State Ministry of the Environment supports the 'Waste-Is-Naira' initiative, which aligns with its environmental policies and objectives. This collaboration enhances the state's waste management efforts.
Importance 60 Sentiment 20
govactor
Nigeria===Lagos Waste Management Authority
The Nigeria===Lagos Waste Management Authority (LAWMA) supports the 'Waste-Is-Naira' initiative, viewing it as a timely intervention that aids the state's waste management goals. This partnership helps LAWMA in achieving its objectives.
Importance 60 Sentiment 20
+ 8 more entities View on Dashboard
Relationships
Rite Foods related ↔ RecyclePoints
Ekuma Eze related ↔ Rite Foods
Daniel Oderinde related ↔ RecyclePoints
Akin Disu related ↔ Rite Foods
Adedayo Adebayo related ↔ Nigeria===Lagos State Environmental Protection Agency
Oguntola Omolara related ↔ Nigeria===Lagos Waste Management Authority
Arese Onigise related ↔ Food and Beverage Recycling Alliance
Rite Foods related ↔ Food and Beverage Recycling Alliance
RecyclePoints related ↔ Food and Beverage Recycling Alliance
Ekuma Eze related ↔ RecyclePoints
+ 1 more relationships View on Dashboard
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