ITC Limited Acquires Sproutlife Foods
Analysis based on 8 articles · First reported Apr 01, 2026 · Last updated Apr 01, 2026
The acquisition of ITC Limited===Sproutlife Foods by ITC Limited is expected to positively impact the food and beverage market by strengthening ITC's presence in the health-focused and digital-first food segments. This strategic move aligns with evolving consumer preferences for healthier options and digital accessibility, potentially leading to increased competition and innovation in the sector.
ITC Limited has formally announced that ITC Limited===Sproutlife Foods Private Limited, the manufacturer of the health-focused brand ITC Limited===Yoga Bar, has become its subsidiary effective April 1, 2026. This milestone follows a multi-year acquisition strategy, with ITC Limited securing the right to nominate a majority of directors on the Board of ITC Limited===Sproutlife Foods, despite holding 47.50% of its share capital. The acquisition is in line with ITC's strategy to augment its future-ready portfolio in the foods segment, particularly targeting new and innovative food products. ITC Limited===Sproutlife Foods, known for its digital-first approach and growing offline presence, reported a turnover of Rs 200 crore for the 2024-25 fiscal year. This move is part of chairman Sanjiv Puri's 'ITC Next' strategy, focusing on building a portfolio that serves evolving consumer needs. Separately, ITC Limited also dissolved its US-based step-down subsidiary, Blazeclan Americas Inc., effective March 24, 2026, as part of a broader restructuring exercise, though this had negligible impact on ITC's overall business.
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