Dreame Technology Launches D2C Platform in India

Dreame Technology, a global leader in smart home innovation, has launched a Direct-to-Consumer (D2C) strategy in India. This initiative allows consumers to directly purchase Dreame's full product portfolio, including robotic vacuums and grooming appliances, from the Dreame India website. The D2C approach complements Dreame's existing presence on e-commerce marketplaces like Amazon.in and retail partnerships with Tata Group===Croma. The company aims to build a stronger, more direct relationship with consumers, offering an integrated experience spanning product discovery, purchase, support, and service. As part of the launch, Dreame is offering a 50 percent discount on a one-year extended warranty for robotic vacuums for a limited period. The company has also established a dedicated after-sales helpline and comprehensive service support, including pick-up and drop facilities and installation services. This expansion underscores Dreame Technology's long-term commitment to the Indian market, which it considers a priority.