Business pricing model change

IFS Changes Industrial AI Pricing Model

Analysis based on 10 articles · First reported Apr 02, 2026 · Last updated Apr 02, 2026

Sentiment

Attention

Articles

Market Impact

Direct

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Market Impact

The new asset-based pricing model by IFS is expected to drive broader adoption of Industrial AI, leading to more predictable software costs for industrial organizations. This could set a new industry standard, potentially forcing other enterprise software providers to re-evaluate their pricing strategies and fostering innovation in the Industrial AI sector.

Software Industrial Automation Enterprise Software

Event Summary

IFS, a leading provider of Industrial AI software, announced a new pricing model that fundamentally changes how enterprise AI is bought and deployed. Moving away from traditional user-based licensing, IFS will now price its software based on operational assets, such as vessels, components, or infrastructure. This shift aims to provide organizations with the freedom to deploy Industrial AI without constraint and fear of escalating costs, aligning software investment with operational reality. Mark Moffat, CEO of IFS, stated that this progressive move removes the trade-off between automating operations and controlling software costs. Analysts from International Data Corporation, Mickey North Rizza and Aly Pinder Jr., supported the change, noting its potential for flexibility and sustained economic value for clients. The company believes this will force the broader industry to rethink software packaging and pricing.

Key Actions

100 IFS announced new asset-based pricing model for Industrial AI software

80 Mark Moffat commented on the benefits of the new pricing model IFS

40 Mickey North Rizza provided positive commentary on IFS's new pricing model IFS

40 Aly Pinder Jr. provided positive commentary on IFS's new pricing model IFS

Entities Involved

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IFS

IFS announced a new pricing model for its Industrial AI software, shifting from user-based licensing to asset-based. This move is expected to drive broader adoption of its AI solutions and provide more predictable costs for customers, potentially increasing IFS's market share and revenue.

Importance 100 Sentiment 70

per

Mark Moffat

As CEO of IFS, Mark Moffat announced the new pricing model, emphasizing its goal to enable widespread AI adoption without escalating costs for customers. His leadership in this strategic shift is crucial for IFS's future growth.

Importance 80 Sentiment 60

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International Data Corporation

International Data Corporation analysts Mickey North Rizza and Aly Pinder Jr. provided positive commentary on IFS's new pricing model, validating its potential to offer flexibility and align with customer value. Their endorsement adds credibility to IFS's strategy.

Importance 40 Sentiment 50

per

Mickey North Rizza

Mickey North Rizza, Group Vice-President, Enterprise Software at International Data Corporation, noted that IFS's new pricing model offers buyers flexibility and helps companies scale their investment to operational needs, sustaining economic value.

Importance 30 Sentiment 50

per

Aly Pinder Jr.

Aly Pinder Jr., Research VP, Aftermarket Services Strategies at International Data Corporation, stated that asset-centric organizations expect technology vendors to align partnerships for shared benefit and flexibility, which IFS's new model achieves.

Importance 30 Sentiment 50

Relationships

Mark Moffat related ↔ IFS

Mickey North Rizza related ↔ International Data Corporation

Aly Pinder Jr. related ↔ International Data Corporation

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