Nykaa in Talks to Acquire 82°E
Analysis based on 11 articles · First reported Apr 05, 2026 · Last updated Apr 06, 2026
The potential acquisition of 82°E by Nykaa signals a consolidation trend in the Indian beauty and personal care market, driven by increasing competition and the need for scale. This move could boost Nykaa's 'House of Nykaa' portfolio and potentially improve 82°E's market performance, impacting investor sentiment for both entities.
Nykaa, owned by FSN E-Commerce Ventures, is in advanced negotiations to acquire a majority stake in Deepika Padukone's premium skincare brand, 82°E. This strategic move aims to strengthen Nykaa's 'House of Nykaa' portfolio amidst a competitive market. 82°E, launched in late 2022, has faced challenges including declining revenue and losses, attributed to high pricing and intense competition. Nykaa plans to leverage its extensive customer base of 42 million and robust distribution network to revive 82°E's growth. Deepika Padukone is expected to retain a minority stake in her brand. This potential deal reflects a broader industry trend where celebrity-led brands partner with larger corporates for scale and profitability, as seen with Katrina Kaif's successful Nykaa===Kay Beauty joint venture with Nykaa and Alia Bhatt's Ed-a-Mamma acquisition by Reliance Retail. Nykaa itself has shown strong financial performance, with significant increases in net profit and revenue, and has been actively expanding its portfolio through acquisitions like Nykaa===Dot & Key.
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