China Issues E-commerce Guidance Amid EU Concerns

China has issued new guidance for its e-commerce sector, aiming to coordinate domestic development with international markets. This move follows a visit by a delegation of European Union lawmakers who raised concerns about a surge of dangerous products entering the European Union and limited access to the Chinese market. The European Union recently agreed to overhaul its customs system to crack down on e-commerce platforms, primarily Chinese, selling illegal or unsafe products. China's guidance emphasizes balancing promotion and regulation, integrating digital and real economies, and establishing pilot zones for cross-border e-commerce. Experts like Chen Bo view this as a constructive step towards easing China-European Union e-commerce problems, though a full resolution is not immediately expected. The initiative also seeks to encourage Chinese e-commerce enterprises to establish overseas procurement bases and expand imports of high-quality products.