Tata Play Fiber Partners IBM for AI Data Lakehouse
Analysis based on 7 articles · First reported Apr 06, 2026 · Last updated Apr 07, 2026
This collaboration between Tata Play===Tata Play Fiber and IBM is expected to positively impact the telecommunications and IT sectors by demonstrating the value of AI-enabled data architectures. It will likely lead to increased efficiency and customer satisfaction for Tata Play===Tata Play Fiber, potentially setting a precedent for other broadband providers.
Tata Play===Tata Play Fiber, an Indian internet service provider, has announced a collaboration with IBM to build a next-generation, AI-ready enterprise data lakehouse using IBM watsonx. This new platform will unify 25 disparate data sources, including customer records, marketing, finance, and call center interactions, into a single, scalable environment. The goal is to enable advanced analytics, strengthen customer retention, unlock new cross-sell and upsell opportunities, and improve operational efficiency. Previously, Tata Play===Tata Play Fiber faced challenges with fragmented data systems, leading to inconsistencies and limited real-time reporting. The new data lakehouse, built on IBM watsonx, will optimize and scale AI workloads, providing a trusted foundation for enterprise-wide analytics and informed decision-making. Anand Sahai, CEO of Tata Play===Tata Play Fiber, and Nebu Joy, VP of IT, highlighted the platform's role in digital transformation and enhancing customer experience. Gaurav Agarwal of IBM India emphasized the importance of hybrid, AI-enabled data architectures for modern enterprises.
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