Clé de Peau Beauté Renews UNICEF Partnership
Analysis based on 8 articles · First reported Apr 16, 2026 · Last updated Apr 16, 2026
The renewal of the partnership between Shiseido===Clé de Peau Beauté and UNICEF positively impacts the brand image and corporate social responsibility of Shiseido===Clé de Peau Beauté and its parent company, Shiseido. This can lead to increased consumer loyalty and potentially higher sales, especially among socially conscious consumers.
Shiseido===Clé de Peau Beauté has renewed its three-year global partnership with UNICEF, pledging a total of US$17.4 million since 2019. This represents the largest private sector contribution to UNICEF's Global Gender Equality Program, aiming to empower an additional 7.3 million girls. The partnership, which has already supported 12.9 million girls, will expand its focus from STEM to STEAM (Science, Technology, Engineering, Arts, and Mathematics) initiatives. Naomi Kawanishi, Global Brand President of Shiseido===Clé de Peau Beauté, and Carla Haddad Mardini, UNICEF's Director of Private Sector Fundraising and Partnerships, both expressed strong support for the continued collaboration. The renewed commitment addresses critical barriers girls face in education and skills development globally, with programs like those in Indonesia combining scientific knowledge with creative expression for climate resilience.
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