India's Digital Ad Market to Double by 2030

Redseer Consulting released a report forecasting that the digital advertisement market in India is likely to double in the next five years, reaching up to USD 22 billion by 2030. The Indian digital ad market is currently valued at USD 11 billion in 2025 and is projected to grow at a 10-15% compound annual growth rate. This growth is outpacing the broader economy, with digital advertising expected to account for 70-75% of total global ad spend by 2025. Mobile platforms dominate this growth, commanding over 65% share, with in-app advertising being particularly strong. While the United States and China hold larger shares of the global market, India's current 1% share signals substantial headroom for expansion. The report also highlights the dominance of 'walled garden' ecosystems operated by tech giants like Alphabet Inc., Meta Platforms, Amazon (company), Apple Inc., and ByteDance, which account for 70-80% of programmatic digital ad spends globally. The next phase of advertising will be shaped by privacy-driven targeting, AI-native campaign execution, and a growing divide between fast adopters and laggards, with winners embedding AI and building strong first-party data strategies.