FirstBank Appoints Olayinka Ijabiyi

FirstBank of Nigeria has confirmed the appointment of Olayinka Ijabiyi as the substantive Group Head, Marketing and Corporate Communications, effective immediately. This appointment is seen as a strategic move to strengthen corporate governance and advance FirstBank of Nigeria's growth and transformation agenda. Olayinka Ijabiyi, with over 25 years of experience in marketing and corporate communications across various sectors including financial services, telecommunications, media, and international development, had been serving in an acting capacity since December 2024. In his new role, he will oversee integrated marketing and communications strategies, brand and reputation management, executive positioning, corporate responsibility, and sustainability initiatives across FirstBank of Nigeria's operations. His previous roles within FirstBank of Nigeria include Head, Brand Strategy and Special Projects; Head, Digital Marketing; and Head, Brand and Stakeholder Management. Before joining FirstBank of Nigeria in 2011, Olayinka Ijabiyi worked with organizations such as British Council, MultiChoice Group, MTN Group, and 9mobile (formerly Etisalat Nigeria). He holds a Master's degree from the University of Lagos and a Bachelor's degree from Ekiti State University (formerly Ondo State University, Ado Ekiti), and is a Fellow of the National Institute of Marketing of Nigeria and a member of the Nigerian Institute of Public Relations.