KPMG Tracks Employee AI Usage

KPMG has introduced an internal dashboard for its US advisory division, encompassing 10,000 employees, to monitor their usage of artificial intelligence tools. The system, rolled out late last year, aims to encourage more frequent and sophisticated AI adoption by allowing staff to compare their usage against targets and peers. KPMG believes regular AI users deliver better-quality output, experience lower stress, and focus on higher-value work, supporting career growth and client service. While over 90% of US employees reportedly use AI weekly, the focus is now on effective usage, supported by training and incentives like the 'AI Spark Innovation Awards' and collaboration with the University of Texas at Austin. However, some employees have raised concerns about the dashboard's accuracy and potential for manipulation, noting that simple prompts can count as usage and certain developer tools are not tracked. This move by KPMG reflects a wider industry trend, with companies like JPMorgan Chase, The Walt Disney Company, and Amazon (company) also tracking employee AI usage to quantify returns on AI investments.