Ashutosh Dixit appointed Porsche India Director
Analysis based on 6 articles · First reported May 05, 2026 · Last updated May 14, 2026
The appointment of Ashutosh Dixit as Brand Director for Porsche is expected to strengthen Porsche's presence and performance in the Indian luxury automotive market. This leadership change signals a continued focus on growth and customer engagement for the Volkswagen's premium portfolio in India.
Ashutosh Dixit has been appointed as the new Brand Director of Porsche, a division of Volkswagen — Skoda Auto Volkswagen India, effective immediately. He succeeds Manolito Vujicic, who has stepped down to pursue other opportunities. Dixit brings over 28 years of experience in the automotive sector, including nearly two decades within the Volkswagen, with leadership roles across India, China, and Europe. His previous role was Market Development Director at Europe, the Middle East and Africa, where he was involved in initiatives for the Indian market. This appointment is seen as a strategic move to strengthen Porsche's presence and customer engagement in the growing Indian market, as highlighted by executives like Manfred Bräunl and Jan Bures.
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