Louis Vuitton Wins S$510,000 Counterfeit Case
Analysis based on 6 articles · First reported May 07, 2026 · Last updated May 08, 2026
The ruling by the Singapore — Court of Appeal of Singapore provides clarity on trademark damages calculation, which could influence future intellectual property cases in the luxury goods sector. The increased damages awarded to LVMH — Louis Vuitton reinforce brand protection efforts and may deter other infringers, positively impacting the market sentiment for luxury brands.
The Singapore — Court of Appeal of Singapore more than doubled the damages payable to LVMH — Louis Vuitton from S$200,000 to S$510,000 in a trademark infringement case against Meta Platforms — Instagram seller Ng Hoe Seng. Ng Hoe Seng was found to have repeatedly sold counterfeit LVMH — Louis Vuitton products online, even after receiving a cease-and-desist letter and an injunction. The Court of Appeal clarified that statutory damages should be assessed based on each type of counterfeit product involved, rather than per infringed trademark, setting a precedent for future cases. This decision emphasizes the importance of deterring infringement, especially given the ease with which online platforms like Meta Platforms — Instagram facilitate such sales.
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