Zara Denies Jo Malone Trademark Infringement
Analysis based on 6 articles · First reported May 08, 2026 · Last updated May 08, 2026
The legal dispute between Estée Lauder Companies and Inditex — Zara over the 'Estée Lauder Companies — Jo Malone London' trademark could impact the brand value and marketing strategies of both companies in the cosmetics and fashion retail sectors. The outcome may set precedents for how individuals can refer to themselves in commercial contexts after selling their eponymous brands.
Estée Lauder Companies has filed a lawsuit against Inditex — Zara, Estée Lauder Companies — Jo Malone London, and Jo Loves, alleging trademark infringement related to Inditex — Zara's fragrance collaboration with Estée Lauder Companies — Jo Malone London. Estée Lauder Companies, which acquired the Estée Lauder Companies — Jo Malone London brand and rights to her name in 1999, claims Estée Lauder Companies — Jo Malone London agreed to refrain from using her name in certain commercial contexts. Inditex — Zara, through its UK subsidiary ITX Corporation, has denied the infringement, stating that its use of the name 'Estée Lauder Companies — Jo Malone London' in product descriptions and packaging is in accordance with principles previously set out by Estée Lauder Companies' lawyers in 2020. The case also raises the broader question of how Estée Lauder Companies — Jo Malone London can legitimately refer to herself in light of Estée Lauder Companies' trademark.
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