Dua Lipa Sues Samsung for Image Use

Dua Lipa has filed a $15 million lawsuit against Samsung Electronics in the US Central District Court of United States — California, alleging the company used her image and likeness without permission on the cardboard packaging of its televisions. The lawsuit claims Samsung Electronics prominently featured a photograph of Dua Lipa, taken backstage at the Austin City Limits Music Festival in 2024, as part of a mass marketing campaign. Dua Lipa's legal team argues that Samsung Electronics never obtained a license or permission for the image, leading consumers to believe she endorsed the products. Despite a cease-and-desist letter sent last June, Samsung Electronics allegedly continued sales, being 'dismissive and callous' to her request. The complaint includes allegations of copyright infringement, violation of United States — California's right of publicity law, trademark infringement, and breaches under the federal Lanham Act. Dua Lipa, who carefully curates her public image and endorsement deals with brands like Puma (brand), Versace, and Nestlé — Nespresso, seeks compensatory and punitive damages, an injunction to stop sales, and attorney fees.