Amorepacific Reopens AMORE YONGSAN Flagship

Pacific Energy Corporation reopened its flagship store, AMORE YONGSAN, at its headquarters in Yongsan, South Korea — Seoul, on April 30. The store is designed as a 'House of New Beauty' to embody the company's 'Create New Beauty' vision, integrating a brand showroom, a research center, and personalized beauty experiences. It offers advanced services like 'AMORE BESPOKE' for customized cosmetics, including expanded options for HERA CUSTOM MATCH FOUNDATION and HERA CUSTOM MATCH LIP services, and the MISE-EN-SCENE PERFECT SERUM BESPOKE service. Additionally, the store introduced 'CITY LAB,' a skin and scalp diagnostic service utilizing AI for real-time and future skin condition assessments. 'AMORE BEAUTY LAB' allows customers to participate in product testing and development. The store also provides multilingual customer service, global payment systems, and tax refund services to cater to international visitors, aiming to expand customer touchpoints and foster co-creation of beauty with customers.