Redseer report: AI reshapes global advertising
Analysis based on 7 articles · First reported May 20, 2026 · Last updated Jun 02, 2026
The report by Redseer Consulting indicates a significant shift in the advertising industry towards AI-driven models, which will likely lead to increased investment in AdTech companies and a re-evaluation of traditional advertising strategies. India's emergence as a key player in AI-led product development could attract foreign investment and boost the country's technology sector.
A report by Redseer Consulting highlights that Artificial Intelligence is fundamentally reshaping the global advertising industry, which surpassed $1 trillion in 2025. AI is not merely improving efficiency but is redefining every layer of advertising, from media buying and audience targeting to creative production and performance measurement. India is emerging as a central hub for this transformation, driven by its large pool of engineering and technology graduates, numerous developers, and Global Capability Centres. Indian-origin AdTech firms are transitioning from service providers to global product companies, capturing higher-value software and platform margins. The report projects India's digital advertising market to grow significantly, from $21 billion in 2025 to $33-42 billion by 2030. This shift is expected to address inefficiencies in brand safety, fraud detection, and measurement, while also creating new advertising formats and consumer touchpoints.
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