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Events / Technology / Global Firms Adopt AI in India
Tech AI adoption

Global Firms Adopt AI in India

Analysis based on 12 articles · First reported May 26, 2026 · Last updated May 28, 2026

Sentiment
50
Attention
6
Articles
12
Market Impact
Direct
Live prominence charts, article sentiment distribution, and event development timeline available on the NewsDesk Dashboard
Market Impact

The widespread adoption of AI by companies like Kimberly-Clark, Catalyst Brands, and Oracle Corporation is expected to significantly impact the advertising industry by reducing costs and increasing efficiency. This shift could pressure traditional ad agencies, leading to a re-evaluation of their business models and a greater focus on strategic and creative differentiation.

Advertising Technology Consumer Goods
Event Summary

Global companies are increasingly leveraging AI at their Indian hubs to bring creative advertising work in-house, thereby reducing turnaround times and reliance on external agencies. Companies such as Kimberly-Clark, Catalyst Brands, and Oracle Corporation are utilizing AI tools for various marketing functions, including generating product images and videos, selecting influencers, and optimizing campaigns. This trend is driven by AI's ability to speed up and scale campaign creation, helping companies rein in marketing costs. While this shift poses challenges for traditional ad agencies, analysts suggest that specialized expertise and strategic thinking will remain crucial differentiators in the evolving advertising landscape.

Key Actions
90 Kimberly-Clark cut content creation time
85 Daimler Truck brought development in-house
80 Catalyst Brands piloting computer-generated images
80 Roundel using AI to generate ads
75 IBM increased productivity
75 Novo Nordisk expanded role
70 Oracle Corporation relies on internal teams
70 Workday shifted responsibility
65 Epsilon (company) achieved more
40 Gartner surveyed marketing leaders
Entities Involved
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Kimberly-Clark
Kimberly-Clark is significantly reducing content creation time and localizing campaigns using AI developed at its Indian hub, leading to increased efficiency and cost savings.
Importance 90 Sentiment 60
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Catalyst Brands
Catalyst Brands is piloting AI for computer-generated product images and videos, aiming to cut inventory shipping costs and accelerate production for online listings.
Importance 80 Sentiment 50
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Oracle Corporation
Oracle Corporation's ad business, Roundel, is using AI to generate ads faster and respond to trends, enhancing loyalty and personalization opportunities.
Importance 80 Sentiment 50
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Daimler Truck
Daimler Truck is bringing core software and algorithm development in-house at its Bengaluru hub, prioritizing internal control for competitive advantage and vehicle safety. This shift enhances its control over critical technology.
Importance 80 Sentiment 50
cnt
India
India is a key hub for global companies to develop and implement AI tools for advertising, positioning it as a center for innovation in this sector.
Importance 70 Sentiment 40
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Roundel
Roundel, Target's ad business, is leveraging AI to accelerate ad generation and enhance responsiveness to market trends, leading to increased value for business partners.
Importance 70 Sentiment 50
per
Deena Dayalan
Deena Dayalan, head of Kimberly-Clark in India, provided specific examples of how AI has drastically cut content creation time for the company.
Importance 60 Sentiment 30
per
Nihar Nidhi
Nihar Nidhi, India Managing Director for Catalyst Brands, discussed the company's AI piloting efforts in Bangalore for product image and video generation.
Importance 60 Sentiment 30
per
Andrea Zimmerman
Andrea Zimmerman, India President for Roundel (Target's ad business), highlighted how AI is enabling faster ad generation and improved responsiveness to trends.
Importance 60 Sentiment 30
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IBM
IBM is leveraging automation and AI to increase productivity with its existing workforce in India, allowing it to handle more work internally. This demonstrates the efficiency gains from AI.
Importance 60 Sentiment 40
stock
Novo Nordisk
Novo Nordisk's Bengaluru center is taking on a larger role in global drug launches, including preparatory work for its oral obesity pill in the United States. This indicates an increased strategic importance of its India operations.
Importance 60 Sentiment 40
stock
Workday
Workday's India teams are increasingly responsible for end-to-end product delivery, moving away from fragmented outsourced models. This signifies a shift towards greater internal ownership of product development.
Importance 60 Sentiment 40
stock
Gartner
Gartner provides analysis on the impact of AI on the advertising industry, highlighting the trend of building in-house agencies and the changing competitive landscape.
Importance 40 Sentiment 20
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Chip Wilson
Chip Wilson, a Gartner analyst, commented on the significant trend of companies building in-house agencies driven by AI's promise.
Importance 40 Sentiment 20
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Epsilon (company)
Epsilon (company) is able to achieve significantly more with its current workforce due to the power of AI, demonstrating the productivity benefits of AI in its operations. This illustrates the impact of AI on its efficiency.
Importance 40 Sentiment 30
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