Wix.com cuts 1,000 jobs
Analysis based on 27 articles · First reported May 26, 2026 · Last updated May 31, 2026
The market is negatively impacted by Wix.com's significant layoffs and the decline in its stock price, reflecting concerns over the tech sector's adaptation to AI and currency fluctuations. The strengthening Israel — Israeli new shekel continues to pressure Israeli tech companies, despite the Israel — Bank of Israel's efforts to weaken it, indicating potential broader economic stress for export-oriented businesses.
Wix.com, an Israeli website development platform, is cutting approximately 20% of its workforce, amounting to about 1,000 jobs. CEO Avishai Abrahami stated that this restructuring is a response to the rapid advancements in artificial intelligence, which necessitates a leaner and flatter organizational structure, and the significant appreciation of the Israel — Israeli new shekel against the United States dollar. The strong shekel creates structural pressure on Wix.com's profitability, as its costs are largely shekel-denominated while revenue is dollar-denominated. This move follows a nearly 50% slide in Wix.com's Nasdaq-listed shares in 2026. The Israel — Bank of Israel's recent rate cut aimed at weakening the shekel has not been effective. Industry groups, like the Steel Manufacturers Association, have criticized government and central bank inaction regarding the currency's strength, warning of broader economic stress for Israeli companies.
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