Urban India Digital Consumption Report
Analysis based on 7 articles · First reported Jun 01, 2026 · Last updated Jun 01, 2026
The report provides crucial insights for companies operating in the e-commerce and social media sectors in India, particularly regarding targeting strategies for different demographics. Businesses like Zomato — Blinkit, Meesho, and Walmart — Myntra can leverage this data to refine their marketing and product development, potentially leading to increased market share and revenue. Advertisers will also adjust their spending to focus on female-first planning in e-commerce.
A joint report by VTION and the Internet and Mobile Association of India reveals significant demographic and gender variations in digital consumption across Urban India. Young urban Indians aged 18-24 spend over 120 minutes daily on social media, while older consumers (35+) lead the entertainment sector. Female users demonstrate significantly higher engagement in e-commerce and quick commerce platforms, spending up to 47% more time than their male counterparts in the 18-24 age bracket. This trend is consistent across various digital spaces and platforms like Zomato — Blinkit, Meesho, and Walmart — Myntra, which show a majority female audience. The report emphasizes the need for 'female-first planning' in e-commerce targeting and highlights the rapid growth of loan/credit and artificial intelligence applications.
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