Sinch appoints Sophie Cheng CMO
Analysis based on 8 articles · First reported Jun 01, 2026 · Last updated Jun 01, 2026
The appointment of Sophie Cheng as CMO for Sinch is a positive development, potentially boosting Sinch's market presence and growth. However, the impending departure of CEO Laurinda Pang introduces some uncertainty for Sinch's stock.
Sinch AB announced the appointment of Sophie Cheng as its new Chief Marketing Officer, effective June 1, 2026. Sophie Cheng will join Sinch's Global Leadership Team and report to CEO Laurinda Pang. She succeeds Jonathan Cran, who transitioned to Executive Vice President, EMEA & Global Partnerships. Sophie Cheng previously led Sinch's global product marketing and revenue enablement organization and held senior leadership roles at ZoomInfo and ZoomInfo — Chorus.ai. This leadership change aims to strengthen Sinch's market positioning and drive continued growth, particularly as AI transforms customer communications. Concurrently, Sinch also announced that CEO Laurinda Pang will step down from her position no later than December 31, 2026, with the Board of Directors initiating a search for her successor.
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