Info-Tech Research Group publishes GTM blueprint

Info-Tech Research Group has published a new blueprint titled 'Build a More Effective Go-to-Market Strategy'. This resource outlines a three-phase methodology designed to help marketing, product, sales, and customer success leaders align around market truth, validate value propositions, and build launch plans that improve commercial outcomes. The firm emphasizes that many organizations fail to meet revenue targets due to weak go-to-market discipline, relying on internal assumptions rather than validated buyer needs and competitive insights. Emily Wright, a senior research analyst, highlighted the importance of building strong GTM strategies early with real buyer insight and cross-functional accountability. The blueprint addresses common obstacles such as unclear product market opportunity, poorly defined buyer personas, and incomplete competitive analysis, offering practical tools and templates to facilitate evidence-based GTM execution.